Movie viral helps you ‘uglify’ your friends

The British movie Nanny McPhee was just released in the U.S. in January, but the DVD is already set to roll out in the U.K. on Monday. We really have very little idea what the plot is, but apparently it has something to do with people being ugly, judging from The Uglifier, a viral campaign promoting the DVD release. Working under the solid assumption that virals work best if there’s an element of ridicule involved, the site allows you to upload photos of family and friends, “uglify” them and e-mail them on. It’s another decent effort from New Media Maze, whose previous work has included the great Ring Two viral.

—Posted by Tim Nudd

February 9, 2006 | Permalink