It's not that hard to get people to watch ads
One of life's universal truths is that it takes three of something to make a trend. Another is that it's easy to get people to do precisely what you want if you know just how to manipulate their neurons. With those two things in mind, we present today's New York Times ad column, in which Stuart Elliott and Julie Bosman have discovered the three trend-signifying instances of advertisers goading viewers into watching their commercials. First, of course, there was the massively lame KFC buffalo-wings ad that broke last week containing a not-so-secret code ("Buffalo"). Then there's a Home Depot spot, breaking today, that was voted on air by viewers. And third, Dentyne is having people vote for the ending of a commercial that breaks today by going to the Dentyne Web site. Participants will receive a free pack of gum, which is right up there—or down there—with KFC offering code-breakers $1 off a sandwich. As for us, we refuse to be manipulated until advertisers start to offer big cash prizes.
—Posted by Catharine P. Taylor
|
|
February 28, 2006 | Permalink
|
Comments
shut up biatch
Posted by: punk* | Feb 28, 2006 3:16:34 PM
That's no way to talk to Ms. Taylor, Punk*. You are obviously a graduate of the Andrew Dice Clay School of Charm.
Posted by: The Late David Ogilvy | Feb 28, 2006 3:34:14 PM
That's not true. You've watched all the spots. That's your job, isn't it?
Posted by: myheartbelongstosalliemae | Mar 1, 2006 12:03:15 PM
YA MAN
Posted by: CRAZY.KID | Mar 2, 2006 4:24:37 AM
Post a comment
The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.
You can follow this conversation by subscribing to the comment feed for this post.
