Super Bowl XL, fourth quarter Steelers win 21-10. We're going to sign off for tonight, and do some post-game wrapup tomorrow. Thanks for visiting us tonight.   At the beginning of the fourth quarter, it was still a real contest. Q4 advertisers had to be loving that. I would think that buying time so late in the game is always a gamble, simply because by this time one team has usually far outstripped the other. But tons of people were still watching this game, I'm sure.   9:35 p.m.   BUDWEISER: OK, so the spot sells the category and not the brand, but I visited herestobeer.com, and the ad sure makes me want a cold one. I'm stepping out for a spot of Guinness. Back in a few.   9:34 p.m.   ESPN MOBILE: Meanwhile, back in Sports Heaven, multimillionaire athletes take the bus. What kind of heaven is this anyway?   9:29 p.m.   MASTERCARD: Now we know how MacGuyver got all his odds and ends. Now if only Richard Dean Anderson could figure out how to jump-start his network-TV career with a turkey baster and a ballpoint pen, he'd really have something.   9:23 p.m.   DEGREE: First Sports Heaven, now Stunt City? What's with the alternate realities here? And if that's not weird enough, Emerald Nuts brings us networking druids. The fourth quarter of the Super Bowl appears to be just like Saturday Night Live after midnight: It’s when they throw all their experimental stuff at us. —Posted by Deanna Zammit

February 5, 2006 | Permalink

Comments

---

Dove’s Self-Esteem is Not Just for Girls.
Love this one! ‘You’ll see my true colors,’ the chorus sings and lifts us up – all of us. Speaks to all who want their sisters, daughters, mothers, grandmothers, brothers, fathers, sons to see the greatness in themselves and reach their potential! This isn’t about girls, this is about a positive self-reflection. And it is wonderful to see any time – even if you think the audience is a bunch of meat-chewing, beer-swillin’ Neanderthals. Even they will be melted by the girls’ beautiful open faces. Signed off by Dove for their Self-Esteem Fund, it was a great way to close the commercial. The site will be crowded by men, women, girls and boys all relating to the call. Now let me open up – this spot just got me, I guess. I’m frigging jealous (need to use the frigging to make sure I haven’t lost my inner man)! Boys can use some of that self- esteem too! Especially after the girls beating us up in the Michelob spot and the Bud Light spots make guys look like stupid lazy losers. Reminded me of Nike’s “If you let me play” spot, which was a vision for all of us to follow - not just girls! This spot has a big heart and is Super Bowl worthy – now is the Bowl worthy of it? What is the Self-Esteem Fund? I wanted to know. Where does the money go? Like I said, people will go to the site and learn. Best of show.

Posted by: Michael Mark | Feb 6, 2006 1:07:59 AM

Does anybody else feel like half the commercials were for ABC? I guess they were milking the free commercials.

Posted by: | Feb 6, 2006 2:31:31 AM

Yeah, or the sappy NFL pitches. If you counted all the commercials for Desparate Housewives, Lost, and the ABC lineup, it had to be at least half the commercials.

Posted by: | Feb 6, 2006 2:38:50 AM

Post a comment

Name:

URL:

Remember personal info?

Comments:

The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.