Super Bowl XL, third quarter
OK, so I'll do my best here with the third quarter, but a case of hysterical blindness, brought on by seeing too much of Mick Jagger's septuagenarian fish belly, may hamper my efforts. (Seriously, that was far more offensive than Janet Jackson's nip slip. If ABC isn't flooded with letters demanding that the pickled foursome be sent out to sea on an ice floe, then America isn't the maniacally youth-obsessed culture that advertisers have come to count on.)
8:56 p.m.
Sons and Daughters: Boy, ABC is really pushing this show. But now
that I've heard the line "You don't touch another man's meat," I must
watch.
8:55 p.m.
CAREERBUILDER: He works with monkeys. She works with Jackasses. It's love.
8:49 p.m.
HUMMER: Encore of the Modernista! ad that broke during the MTV Music
Awards last year. I still love a good swamp-thing-meets-giant-robot-begets-gas-guzzling-econightmare tale. The H3
will make mom and dad so proud.
8:42 p.m.
NATIONWIDE: Bringing back Fabio. Genius. Apparently he's having a
real comeback, what with the upcoming I Can't Believe It's Not Butter ad.
8:41 p.m.
BUDWEISER: Little Clydesdale with big dreams. See, this is why they have Take Your Colt to Work Day.
8:34 p.m.
SHARPIE: Usually, you can't go wrong with pirates in my book. But
this guy is a bit boring. Wouldn't it just be easier if he made his
other hand the hook. That way he could at least write "Pirate" instead
of just making an "X."
8:33 p.m.
MOTOPEBL: Nicely shot, but what's the point? Looks like a pebble.
Great. Doesn't make me want to buy their phone. Then again, my phone
doesn't take pictures or play a Fugees song, and it looks like it's been
a doggie chew toy. So maybe I'm not the most receptive audience here.
8:33 p.m.
AMERIQUEST MORTGAGE: Once again, Ameriquest comes up with exactly the kind of twisted humor that burns its brand into my brain. First the defibrillator ad, now a couple gets caught appearing to join the mile-high club. A slyly wicked twist is a great way to set yourself apart from the typically middle-brow humor (it's funny to throw your phone at people?) and syrypy sentiment that generally dominates Super Bowl spots.
—Posted by Deanna Zammit
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February 5, 2006 | Permalink
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Comments
Yes, blindness! What was with Mick Jagger's hip? He looked like he needed a walker. I hate to say it, but I prefer the crappy halftime medley shows where they try to mesh six completely different artists.
C'mon. Super Bowl in Detroit. How about a Motown halftime show? Or maybe just go really edgy and give us hometown boy Eminem.;-)
Posted by: Kevin | Feb 5, 2006 9:32:47 PM
The thirs quarter Budwieser WAVE using the Croud to pour a beer was GREAT! Not so original but WELL DONE!
Posted by: John Ingram | Feb 6, 2006 12:34:38 AM
BK may finally get men to eat their Veggies.
Ok, we have dancing and singing vegetables, condiments and meat – is it a Busby Berkeley musical or a hungry adolescent’s moist dream? I must say I love any commercial where dancing vegetables sing the word “shpiel.” Appetite appeal? Hmmm, the people/food ranged from tasty (that tomato was cute!) to ugh: that meat dress has got to show up on Mr. Blackwell’s worst dressed list: uh, ma’am, your gristle is showing! And then the King comes on to light the cannon that shoots the ketchup. This is a rare – maybe too raw?- combo of campy music, theatrical dancing, costumes, food that is really human beings (pretty girls) piling on each other, supported by the familiar jingle with new lyrics: A definite smile, this will be one of the most remembered spots of the game. I’m making that call before the first quarter is over. The self-deprecating tone -- they refer to the King as freaky, and he is indeed! -- the sexual overtones were not just palpable, you could choke the moral majority on it–– the girls layering themselves on each other can’t be missed – and will be replayed often. With these sexy vegetables singing such lyrics as “hardcore” and “always willing…” Burger King is changing the entire meaning of “have it your way.”
Posted by: Michael Mark | Feb 6, 2006 1:06:49 AM
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