« Are SI's swimsuit editors getting cheeky with Dove? |
Main
| AdFreak says goodbye to its art queen, Carly Tushingham »
'TransAmerica' promo omits a (not-so) small detail
 I’m all for movie studios parlaying Oscar buzz into box office sales, particularly in the cases of TransAmerica and, to a lesser extent, the already hyped-to-them-thar-hills Brokeback Mountain, two movies that got made despite commercial reservations. But I was a little taken aback when I saw an ad for TransAmerica that showed Academy Award-nominated, Golden Globe-winning Felicity Huffman describing her character as “like your uptight aunt crossed with your next door neighbor with a heart of gold.” There's a small but glaring detail absent from this description. Can you guess what it is? The ad clips her remarks together with some golden hour road tripping scenes and sets it to an upbeat twangy traveling melody. Like something you’d take that uptight aunt to see. You know, the one with the penis.
—Posted by Deanna Zammit
|
|
February 16, 2006 | Permalink
|
Comments
what exactly is your point?
is it a good movie or a good movie about transgendered people?
you might need obvious labels and guides but not everyone does... and the name of the movie is TransAmerica by the way, followed by a huge buzz... guess that is not enough for you
Posted by: ladybug | Feb 16, 2006 9:20:08 PM
Seeing as how the movie dealt much more with relationships and very little with her sex change..I think the ad is completely appropriate.
Posted by: | Feb 17, 2006 5:37:05 PM
Yeah, because focusing on the transgender part will really sell to middle America!
;)
Posted by: Rob Mortimer | Feb 18, 2006 11:39:59 AM
Post a comment
The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.
You can follow this conversation by subscribing to the comment feed for this post.
