Charity ads don’t get much more cheeky

It may not be the most toned backside ever to grace a print ad, but at least it’s for a good cause. A U.K. charity called Shelter is rolling out ads featuring bare bottoms to promote a “sit-in” event and exhibition being organized in London to raise awareness about homelessness. More than 1 million children in the U.K. suffer from bad housing.

—Posted by Tim Nudd

March 24, 2006 | Permalink