Dodge ad pokes fun at ‘fairies’ It’s no secret that Dodge is out for the manly men, what with its chest-thumping pitches for the Hemi V8 engine and all. But I was a little surprised at the punch line for an otherwise unremarkable Caliber ad, in which a storybook fairy flits around New York City, turning skyscrapers into gingerbread buildings and subway cars into green-and-yellow choo-choos until her deflected attempts on the Caliber send her tumbling onto the sidewalk. Pretty much a big yawn, until a tough guy watches her smack into a wall and says, “Silly little fairy.” Here comes the very un-PC punch line. She changes him from a bald, leather-wearing ruffian walking a pit bull into an effeminate, tennis-sweater-sporting dude with three Pomeranians. (Or are they Pekinese?) Now who’s the silly little fairy, the ad implies. Maybe Dodge—which has tagged the spot “Anything but cute”—should rethink the strategy. After all, with all that cargo space, the Caliber is perfect for toting around three little dogs, their plush beds and complete wardrobes. —Posted by Deanna Zammit

March 27, 2006 | Permalink

Comments

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Is it me or does the link take me to the Dodge site where they incorrectly spell "featrues"?

If it isn't me...silly fairy.

Posted by: patmcgraw | Mar 27, 2006 4:03:09 PM

ahahahahaha, thanks Pat for pointing that out!

I lvoe it!

Posted by: Snake | Mar 27, 2006 5:31:27 PM

The word "straight" is misspelled in the same sentence. It says:

"To skip the video, go striaght to Featrues That Rule."

Posted by: Tim Nudd | Mar 27, 2006 7:27:26 PM

well... seeing their typo's make me feel far better about my own

they want attention and they will get it with this ad and I doubt that it will put much of a dent in their demo

bastards

Posted by: Heathen6 | Mar 27, 2006 8:44:58 PM

FANTASTIC! Best ad I've seen in a long time and a WELL-deserved poke in the eye to the PC police!

Jab! Take that! :)

Posted by: JackBauer | Apr 3, 2006 9:46:08 PM

There were 4 Pomeranians.

Posted by: DiggaFromDover | Apr 9, 2006 9:20:53 PM

Who is the fairy?

Posted by: GK | Apr 13, 2006 9:42:58 PM

love it and the "chick" is kinda cute too

Posted by: fuzzy | Apr 14, 2006 2:02:54 PM

Looks like Jessica Alba's little sister!

Posted by: CarlB | May 8, 2006 11:32:40 PM

I thought it was awesome. I also knew little fairies would have their g-strings in a bunch.

Posted by: | Jun 1, 2006 12:50:40 AM

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