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For Schwarzenegger, it's morning again ... in California
California Governor Arnold Schwarzenegger yesterday unveiled
the first ad in his reelection campaign, and some are likening it to the 1984
"Morning Again in America"
presidential effort for that other actor-turned-governor of California, Ronald
Reagan. It definitely shares the upbeat tone of that long-ago ad, and the
opening visuals of the sun rising first over a bucolic suburb, and then over
the Golden Gate Bridge,
certainly help. But, strangely, the spot's central motif is California traffic—albeit California traffic
moving in fast forward—as if to say, "Hey, California!
We are happenin’!" Anyway, as we know that Tom Messner, who had a hand in
Reagan's advertising, stops by AdFreak now and again, we have to ask, Tom, if
you're reading this morning, what do you think? Is this like the Reagan ad, or just what political advertising looks like before everyone start slinging mud at one another?
—Posted by Catharine P. Taylor
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March 28, 2006 | Permalink
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Comments
It is not like one of the Reagan positive ads because (25 words or less) Schwarzenegger, in reality, has not delivered the State of California from the misery of Grey Davis the way Reagan brought the country out of the Carter Years. (Ok, 27 words.)
Oddly, I did an anti-Grey spot for a coalition, a Pac which satirized the Grey administration as being some kind of Bolshevik notion. Only a slight exaggeration.
I drop into adfreak because I am no longer able to keep up, and I appreciate the work of the people who put out this compendium to that enables me only to be a little behind.
Posted by: Tom Messner | Apr 13, 2006 6:48:03 PM
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