Hollywood wants its own ‘Got milk?’ Speaking at the ShoWest conference this week in Las Vegas, Motion Picture Association of America president (and former Department of Agriculture official) Dan Glickman suggested the movie industry could stem recent attendance declines by coming up with a generic category-wide slogan along the lines of food-industry phrases like, "Pork. The other white meat," "Beef. It's what's for dinner" or the legendary "Got milk?" Notwithstanding the inherent implication that movies are becoming less like art and more like commodities (the complaint of many a critic), what would such a slogan be? Among the possibilities: "A mind is a wonderful thing to waste." "Home of the $10 popcorn." "Movies. The other waste of time." "See all that you can see." Or perhaps the most promising: "Come for the gratuitous violence. Stay for the exploitative nudity." —Posted by Gregory Solman

March 16, 2006 | Permalink

Comments

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How about...

"Turn that frikkin' cel phone off before I ram it in your piehole."

Posted by: rich siegel | Mar 16, 2006 5:34:59 PM

"Where you can still legally stick to a floor.”

"Help a Baldwin - buy a ticket.”

Posted by: makethelogobigger | Mar 16, 2006 8:50:31 PM

Not Milk.

Posted by: Monica Lewinsky | Mar 16, 2006 11:40:42 PM

RE: Rich Siegel's funny one:

This didn't make the cut, but my original list of slogan's included: "Everything your neighbors think about anything!" A little too abstract, I admit.

I truly believe "See all that you can see" could be the Army-related DVD killer they are looking for.

I await my check--as the Nigerian scam artists await yours!

Posted by: Gregory Solman | Mar 17, 2006 3:00:02 PM

A movie isn't a movie unless you're getting pelted with popcorn from kids 4 rows back.

Posted by: TimmAdco. | Mar 22, 2006 4:53:05 AM

A wonderful blog. Glickman's industry campaign slogan idea is brilliant. Thanks for reporting this news. I propose that the best slogan of all already appeared in one of Robert Altman's films. Did you ever hear of one called "Player"?
In that film, the industry slogan was "Movies--Now More Than Ever!" Think about it.

Posted by: irene sobel | Jul 13, 2006 9:37:46 AM

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