Quark gives logo redesign another try
 Quark isn’t having much luck with its logo redesign. A few months ago, the desktop publishing company ditched its longtime flower image in favor of a simple Q-looking circle—only to be told that exact shape was already being used by a group called the Scottish Arts Council. Quark went back to the drawing board, and has now unveiled a new circular logo with two-tone green and a white letter Q. How is the design community responding to this one? By complaining that it’s too reminiscent of the Sony Ericsson logo. Maybe Quark should just go back to the original. Or here’s an idea, from a commenter on the Advertising/Design Goodness blog: “Yucky. They should have instead spent the money on improving Quark, not redesigning a logo.”
—Posted by Tim Nudd
|
|
March 20, 2006 | Permalink
|
Comments
Amen!
Posted by: Waldo | Mar 20, 2006 2:15:52 PM
Very unwise, too, to redesign that rapidly—or to have one that infringed someone else’s work in the rst place. Now no one knows what the Quark brand stands for. As to this new logo, I’ll say this: the most successful logos are ones that are easily drawn by a kid, with perhaps the notable exception of the Coca-Cola script. Three-dimensional effects bug the heck out of me—even the internal Q alone would have been a more powerful visual statement.
Posted by: Jack Yan | Mar 25, 2006 7:59:57 PM
Post a comment
The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.
You can follow this conversation by subscribing to the comment feed for this post.
