« Ashes to ashes, dust to ‘Six Feet Under’ DVD | Main | Should advertisers be paying their animals? »

Together, Madison Avenue can do better than the Dems’ rehashed slogan

Button_2The Democrats need a slogan. But instead of turning to the very folks who can help—like the ad copywriters who have crafted catchy jingles for years—the Dems have so far adopted an awkward line that’s a variation on one used in Sen. John Kerry’s 2004 presidential campaign. “Together, America can do better” is no “Morning in America,” the line which helped Ronald Reagan. This mediocre, ungrammatical phrase didn’t work for Kerry, but that hasn’t stopped the Dems. They have been busy testing it out on focus groups and audiences. The line comes from a speech made by Virginia Gov. Timothy M. Kaine in response to President Bush’s State of the Union address. To solve the syntax problem, the Dems have been thinking about dropping the “together” from the phrase. So we’ve heard Senate minority leader Harry Reid trying out “America can do better” in speeches and interviews lately. America is at war, oil prices are sky high, the Republicans are linked to corrupt lobbyists, and the Dems are dickering over syntax. It will be hard for Americans to support the Democratic party if it can offer no viable alternative. AdFreak thinks Madison Avenue should sponsor a slogan contest to help out the Dems. Any takers out there?

—Posted by Wendy Melillo

March 10, 2006 | Permalink

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

How about "Democrats: The Other Political Party."

Posted by: Wally | Mar 10, 2006 4:15:36 PM

Somebody please do something! The Democrats need your help!

Clyde

Posted by: Clyde Smith | Mar 10, 2006 4:17:21 PM

Democrats: the other White teet.

Posted by: Bob | Mar 10, 2006 4:29:26 PM

How about, "We keep losing, but the media loves us." Or maybe, "America hates Bush almost as much as they hate us." Another one, "Bush is an idiot, but he beat us twice." Or, "America can do better, but we're still going to run Hillary."

Come on, I think the Dems problems are a little bigger than a good slogan. Jeez. They really don't want to win do they?

Posted by: Dick Cheney | Mar 10, 2006 4:35:27 PM

how about: "Throw the bum out."

Posted by: Colin Powell | Mar 10, 2006 5:40:01 PM

Yeah, right.

Turn to the "creative" industry that produces all those hackneyed taglines that a monkey with a typewriter could create:

"We deliver for you" -- thanks for clarifying that, Einstein.
"See what brown can do for you" -- brown what?
"Make it happen" -- wow. So clever.
"On it" -- with an upturned thumb to boot.
"Done" -- dumb.
"Get more" -- sheer genius.
"Yes you can." -- interchangeable with any product.
"Imagine" -- just plain lazy.

Or be even lazier and fall back on a commercial bashing a man. Make it a dumb man, preferably a white man. Why would you want the approval of a huge percentage of the American audience anyway?

Is this the best the "Creative" industry can do? Pathetic. I know the examples above are taken out of context, but do you people actually get paid for writing this childish drivel? I'm sure the advertisers force you to go with some crap you don't like sometimes, but there's got to be a reason why time-shifting on video and Tivo are so popular. It's weak and lazy thinking that creates commercials we love to avoid.

Hey, I'm no Clio-winning poser, but if the Dems -- or anyone / any product / any service -- wants to get their message across, put down the iPods and PSPs and dust off that brain. Campaigns or taglines that make sense -- logical and emotional -- will stick. People walking abreast in slow motion, or gentle piano music and puppy dogs don't cut through anymore. All these ads blend together, like a big bowl of steaming... oatmeal.

A tagline can actually be a complete thought or a sentence, you know:

"Inexpensive. And Built to Stay That Way." — Subaru
"When it absolutely has to get there overnight" — FedEx
"Maybe she's born with it, maybe it's Maybelline" — Maybelline
"You give us 22 minutes, we'll give you the world" — WINS Radio
"There are some things money can't buy. For everything else, there's MasterCard." — MasterCard

And thank God that 2-word headline-pun trend is over. Lazy squared.

Maybe you "creatives" can learn something from this. But if you're thin-skinned and your ego was hurt by my comments, heal the boo-boo and start bashing me .... NOW!


Ren Hoek, Esq.
3/11/06

Posted by: Ren Hoek | Mar 11, 2006 5:35:12 AM

Yeah, right.

Turn to the "creative" industry that produces all those hackneyed taglines that a monkey with a typewriter could create:

"We deliver for you" -- thanks for clarifying that, Einstein.
"See what brown can do for you" -- brown what?
"Make it happen" -- wow. So clever.
"On it" -- with an upturned thumb to boot.
"Done" -- dumb.
"Get more" -- sheer genius.
"Yes you can." -- interchangeable with any product.
"Imagine" -- just plain lazy.

Or be even lazier and fall back on a commercial bashing a man. Make it a dumb man, preferably a white man. Why would you want the approval of a huge percentage of the American audience anyway?

Is this the best the "Creative" industry can do? Pathetic. I know the examples above are taken out of context, but do you people actually get paid for writing this childish drivel? I'm sure the advertisers force you to go with some crap you don't like sometimes, but there's got to be a reason why time-shifting on video and Tivo are so popular. It's weak and lazy thinking that creates commercials we love to avoid.

Hey, I'm no Clio-winning poser, but if the Dems -- or anyone / any product / any service -- wants to get their message across, put down the iPods and PSPs and dust off that brain. Campaigns or taglines that make sense -- logical and emotional -- will stick. People walking abreast in slow motion, or gentle piano music and puppy dogs don't cut through anymore. All these ads blend together, like a big bowl of steaming... oatmeal.

A tagline can actually be a complete thought or a sentence, you know:

"Inexpensive. And Built to Stay That Way." — Subaru
"When it absolutely has to get there overnight" — FedEx
"Maybe she's born with it, maybe it's Maybelline" — Maybelline
"You give us 22 minutes, we'll give you the world" — WINS Radio
"There are some things money can't buy. For everything else, there's MasterCard." — MasterCard

And thank God that 2-word headline-pun trend is over. Lazy squared.

Maybe you "creatives" can learn something from this. But if you're thin-skinned and your ego was hurt by my comments, heal the boo-boo and start bashing me .... NOW!


Ren Hoek, Esq.
3/11/06

Posted by: Ren Hoek | Mar 11, 2006 5:36:57 AM

"Democrats - we have ALMOST enough money to fix the country!"

Posted by: Rick in Duxbury | Mar 11, 2006 11:35:55 AM

I say go the Avis route: "We're only the #2 political party, so we can't afford to bankrupt your future"

Posted by: Tom Tom | Mar 11, 2006 3:47:15 PM

"Democrats: what the hell, you know, why not?"

Posted by: joshua | Mar 11, 2006 5:14:44 PM

"Democrats: This Century's Whigs"

Posted by: no one in particular | Mar 12, 2006 12:09:58 AM

Hey, rant boy Tom. Get a grip. The clients force that shit on you. Besides, you're a lawyer, you should be exterminated purely because you exist. How's this for a tagline: "Lawyers: ethics optional." Idiot.

Posted by: | Mar 12, 2006 12:30:27 PM

Sorry, not Tom, I meant Ren Hoek.

Posted by: | Mar 12, 2006 12:31:27 PM

Esquire did this last summer -- a bunch of agencies submitted really great work to "save" the Democrats. I think it was Kirshenbaum Bond and Weiden and a couple others.

Posted by: nonsmokinggun | Mar 13, 2006 10:38:26 AM

Democrats. Republicans in Jeans.
Democrats. Windsurfing our way into America's Heartland.
Democrats. Well, it's us or them. And thems been there a while, ya hear?

Posted by: Len | Mar 13, 2006 10:56:04 AM

First, I have to tell you what I tell my children about people flaming and ranting on sites that don't really pertain to them-let them rant all they want, in Ron's case, all the time that he spent composing the rant was less time that he spent trying to reproduce or to negotiate for a drunk driver to get off with only a fine again.
I tried to think of a clever catchphrase that summed up the Democratic party, but the only thing that I could think of that they were united about was worrying about one old man shooting another old man out hunting, but that is too long. So I thought about what it would take to convince me to vote for the next Democratic presidential candidate and here it is: No more blowjobs in the Oval Office! We swear!

Posted by: Sue | Mar 13, 2006 11:26:13 AM

In my neck of the woods (upstate NY), it used to be that Jeffrey Dahmer could get elected here if he ran as a Republican. That is no longer the case. F'rinstance, Democrats here recently bounced a long-established Repub state assemblyman and have replaced a 3-term Repub mayor. The point being, the Dems, at least here, aren't doing too bad. So what is the deal on the national level? (Hint: unless Hilary grows a backbone and quits sucking up to the Bush crew - "stay the course" in Iraq indeed - she can forget about *my* vote).

Posted by: Frederick Hampton | Mar 13, 2006 12:02:13 PM

Impeach the motherfucker already.

There's already a website where you can buy buttons. www.impeachthemotherfuckeralready.com

Posted by: Mary | Mar 13, 2006 11:47:38 PM

Post a comment





The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.

 
© 2008 Nielsen Business Media, Inc. All rights reserved.
Terms Of Use and Privacy Policy.