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GM uses online game to promote ethanol
It’s amazing how quickly public sentiment, and the messages from marketers, can change in the wake of gas prices of more than $3/gallon. Thus, we found this morning that GM is promoting a new online game, the Stalk Car Race, in which consumers can race an ethanol-powered car through a corn field. It’s not much of a game, but we suppose it does help embed the message that some of the company’s vehicles, including the maligned Chevy Tahoe, will run on E85, an ethanol and gas mingled blend.
—Posted by Catharine P. Taylor
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April 27, 2006 | Permalink
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Comments
which agency created this online campaign and whole live green, go yellow campaign?
it certainly is culturally relevant and impactful work...
Posted by: | Apr 27, 2006 12:08:21 PM
Is this lame or what! Stalk car race?, Cornolator?, CobcastYuck, Yuck, Yuck, Yuck.
Posted by: | May 1, 2006 12:48:59 PM
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