« Nikon plays enabler in Kate Moss comeback | Main | Sex shop’s sponsorship of cricket team is a bit of a sticky wicket »

Apple’s classic 39-page Macintosh ad In late 1984, right after the presidential election, Apple bought all of the ad pages in a single issue of Newsweek and ran a splashy 39-page Macintosh advertisement by Chiat/Day, with most of the creative work done by Penny Kapousouz and Steve Rabosky. GUIdebook has the entire ad section posted online, with screen grabs and transcribed copy, and it’s a great period piece. The section opens with this text: “Last Tuesday, several million of you demonstrated the principle of democracy as it applies to politics. One person, one vote. Throughout this magazine, we’re going to demonstrate the principle of democracy as it applies to technology. One person, one computer.” For the story behind the ad section, check out this piece from The New York Times. —Posted by Tim Nudd

April 12, 2006 | Permalink

Comments

What a wonderful piece of work, that 39 page ad/brochure! And what a creative piece of media planning. Oddly, you get the sense that a piece of communication like this would never run nowadays. Probably because we've become a nation of illiterate knuckle-draggers, for the most part!

Posted by: Lyle Shemer | Apr 12, 2006 10:53:58 AM

What a great piece. Smartly written, simply art directed. No goofy humor. How refreshing.

Posted by: jimbo | Apr 12, 2006 12:56:16 PM

Unil the Mac came along I said, "Computer? Why would I ever need such a silly thing?" Now, for better or worse, I spend most of my day with one, doing things I had never imagined.

Posted by: Alan Christensen | Apr 12, 2006 2:56:25 PM

Great clients make great ads. (IMHO) Apple was one of the two best clients ever. The first being Volkswagen circa 1967 - 1973. No knock on Chiat or any agency, but the guts to do good work sits in the client's chair.

Posted by: Emu Wasabi | Apr 12, 2006 4:27:16 PM

Post a comment

Name:

URL:

Remember personal info?

Comments:

The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.