Are you ready to put on your Lance face? Here’s a photo, posted to Flickr by rockchalk, of a giant American Century Investments ad in Kansas City, Mo. It points to a Web site called Lanceface.com, which shows various investors surrounded by thought bubbles that show the depth of their idiocy when it comes to financial planning. You can help these investors out by dropping floating “Lance faces” on them, which immediately improves their train of thought. Presumably the Lance face is meant to indicate some sort of calm under duress. But rockchalk asks, “I wonder if this is the same face he used when dumping Sheryl Crow.” —Posted by Tim Nudd

April 10, 2006 | Permalink

Comments

---

That's the face he did not put on when he was dragging half-dressed floozies to his limo while Sheryl Crow is undergoing radiation therapy and fighting breast cancer. The girl's falsies were staring up at him. How classy and honorable is that?
Good news for endorsements and investors. Lance and his real face.

http://celebrity.aol.com/people/ataol/galleries/0,19884,1180138_2,00.html

and it gets more classy by the minute :

http://tmz.aol.com/article2?id=20060403124809990001

Posted by: julia | Apr 10, 2006 12:36:30 PM

Good call. Who would ever invest as a result of such an idiotic ad campaign? And the slogan should be: Get your two-faced Lance on. Since he's really showing his other side via his caddish, user behavior toward women.

Posted by: Lisa | Apr 10, 2006 12:46:44 PM

That means he has at least 3 faces. The third one is "Look at me I'm super dad" and would involve dragging the kids over to Los Angeles to put them in front of the Nickelodeon cameras whether they are scared or bored or whatever, that does not matter. The purpose is daddy's glorification.

Posted by: LEE | Apr 10, 2006 12:56:33 PM

y'all know lance had a reputation as a difficult, mouthy party boy long before he reached national attention by winning the tour. americans and advertisers glommed onto his victories, in cycling and against cancer, but that's not to say lance was all that different from the difficult, mouthy party boy he'd been categorized earlier. he was just wearing a new veneer. as for his relationship with crowq and his apparently "caddish" behavior, who the f*ck cares. I wasn't privvy to their private life, and as such can't comment. Who are y'all to judge him? Do you know what actually went on with these two people? I bet you took sides, Angelina vs Jennifer. Sheesh. Get a freaking life.
As for the ad, it's lousy advertising, and inconsequential photography, and thankfully didn't stay up more than a couple of weeks.

Posted by: mars | Apr 11, 2006 1:09:51 PM

Post a comment

Name:

URL:

Remember personal info?

Comments:

The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.