Lawnmower outlasts owner in Viking spot

It’s risky to show someone dying while using your product. It’s also often funny. In this new spot for Viking lawnmowers, by Publicis Conseil in France, an old man dies while cutting the grass, and his friends and family have to pry the still-running machine from his cold, dead hands. Without much success.

—Posted by Tim Nudd

May 17, 2006 | Permalink

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that was dumb

Posted by: trwiddle | May 17, 2006 11:21:01 AM

i thought it was pretty funny

Posted by: paul | May 17, 2006 11:24:55 AM

1000000% better than impossible dream and bravia balls.

Posted by: | May 17, 2006 12:12:00 PM

pretty hilarious...could never be shown in the US though

Posted by: l4 | May 17, 2006 12:30:24 PM

A good risky ad like this can generate months worth of word of mouth advertising even if so-called watchdog groups have it pulled

Posted by: Jimnrg | May 17, 2006 1:48:36 PM

Cute idea but poorly executed.

Wow, that's a really lame pun. I apologize.

Posted by: Kate | May 17, 2006 11:41:49 PM

This is a great spot. I disagree that it's poorly executed. I also like it a lot more than the masturbatory Impossible Dream and Bravia spots.

Posted by: copy guy | May 18, 2006 11:12:24 AM


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