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"Good design can make the everyday a little better."? Cool concept, but was the writer asleep or something? The rest of the campaign is really nice though.
Posted by: | May 22, 2006 6:35:10 PM
great, it rules in japan, new york and germany... and what about the cobranding with absolut? (http://www.metamike.com/?p=102)
everybody know who is the agency behind the idea?
Posted by: ::metamike:: | May 23, 2006 2:59:42 AM
Not the Idea of Absolute--Before absolute--Deutsch used the style for there opening of the 1st San Fransico store
a few years ago
Posted by: Stan | May 23, 2006 9:07:20 AM
saw these around town. really cool in person. and they just left them so people could steal the stuff, which is pretty ballsy.
Posted by: diablo | May 23, 2006 9:18:23 AM
Did anyone see this on the subway?
I am wondering how long the mitts lasted.
Posted by: John | May 23, 2006 10:02:13 AM
In reply to the first comment: I think by everyday they mean the usual routine or something like that.
Great concept, a little expensive but apparently very effective.
Posted by: Phil | May 24, 2006 8:20:41 PM
Ikea (the client) dressed up bus stops in Sweden already back in the 90s. See here: http://commercial-archive.com/129742.php
Agency Forsman och Bodenfors did it then.
Posted by: Dabitch | Jun 10, 2006 8:49:29 AM
