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SanDisk wants you to say iDon’t “iDon’t want to be a silhouette.” “iDon’t want to be like everyone else.” "iDon’t follow.” These are the kinds of lines you’ll find on iDon’t, a new Web site from SanDisk, a maker of mp3 players, that takes aim at the supposed sheep mentality of iPod buyers. Companion outdoor ads are going up in NYC and elsewhere. But while SanDisk may have a point, the site is paper-thin and feels like it’s on repeat. It’ll take more than this to bring down the “iTatorship.” Via Engadget. —Posted by Tim Nudd

May 22, 2006 | Permalink

Comments

I can't be the only one who just hates negative advertising. Just what I need, a company insulting my past decisions. Feel free, corporate america, to tell me how absolutely stupid I am because I don't buy your product. It will help me realize whose toys I do want to play with... not theirs.

Posted by: Patrick Bennett | May 22, 2006 7:08:55 PM

So I should buy this obviously inferior product just because everyone else uses a better one?

Posted by: Zach | May 22, 2006 8:47:28 PM

They're fighting uphill on this one since Apple's done so much right with iTunes and iPod.

Apple's newest online iPod + iTunes ads exude coolness and will dispel any buyer's remorse that SanDisk stirs up. Check it out here -

http://adverlicio.us/apple_ipod_itunes_rockin_it_160x600

(The previous generation of iPod ads, also pretty sweet, is available for comparison here -

http://adverlicio.us/apple_ipod_itunes_1000_songs_in_your_pocket_300x250

Posted by: adverlicious | May 22, 2006 10:50:47 PM

yeah. but come on. really. hasn't apple become (gorgeous as its creative is) just like what it proposed not to be back in 1984?

Posted by: toni d | May 22, 2006 11:49:41 PM

I will wait for the masses to tell me whether I should not like my iPod, thank you very much. To be honest, mine doesn't even have music on it. I just like the status. Actually, it's just white headphones with the wire stuffed into an empty pocket. Now everyone knows my secret shame!

Posted by: CorruptedJournalist | May 23, 2006 10:02:28 AM

The ads dont work. I refuse to believe this type of advertising will help brand the sandisk as the actual competition to the ipod. Instead what it does is confirms that theirs a better mp3 player on the market than itself. It may set itself apart from other inferior mp3 players but still. Do I want to buy the san disk version? No. If I was basing my opinion on looks alone I'd have bought the sony mp3 player that was in rolling stone's double spreaded ad recently I believe it was called the river.

Anyways long story short I think this is one ad that will soon be forgotten.

If the ads had some sense of realism they would attack the monopolizing factor that Itunes has on downloading music, and the high prices, property rights controlling mechanisms that the apple products have.

Posted by: Joseph Maguire | May 23, 2006 4:45:42 PM

Only one thing bores me more than people/companies who pretend to be bored with advertising...people/companies who position themselves as counter and/or anti-anything-considered-cool-by-the-masses. Give me a break, it stinks of everything all of us hated about high school.

Posted by: Corey King | May 23, 2006 7:33:53 PM

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