Tahoe drives safely in new CGM effort It looks like Chevy Tahoe is going a somewhat safer route than it did a few weeks back in a new consumer-generated media campaign it’s doing in conjunction with Major League Baseball. MLB just sent out an email to folks on its subscriber list inviting them to visit this site, upload pictures of themselves and tell why they are baseball’s no. 1 fan; the winner will get a trip to Pittsburgh (hmmm … what strange synergy … see post below) to see the All-Star game. So far, there’s nothing of great inspiration or interest posted, or any passionate anti-SUV ranting, probably because the Tahoe is merely borrowed interest in this campaign. There is, however, this picture of Mr. Met. —Posted by Catharine P. Taylor

May 24, 2006 | Permalink

Comments

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I think the Chevy Tahoe ad is pretty safe for a car commercial - though at least it is better than the one that ended up with people submitting things that say that the product sucks. eeek.

personally, i think that commercials, especiall car commercials, should, i don't know, push the envelope more. every one knows basically what cars do, i want to know why i should buy your car, and not that other guys car, if that makes sense. for instance, i know the new Land Rover ad is about the car's GPS system piloting a plane (if you haven't seen it its on youtube: http://www.youtube.com/watch?v=BH4K4JzHIZU), and it says to me that it's just out there pushing the envelope and trying to do something really cool and cutting edge, and not something safe and traditional.

Posted by: vicki | May 25, 2006 11:01:23 AM

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