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‘We Built This Starbucks,’ now with video
Lately we’ve been enjoying silly corporate songs: one for Henkel, another one for Target. Here’s another reason to cringe—a parody of Jefferson Starship’s “We Built This City,” created by Starbucks, with venti cheese, for a leadership conference last year. The mp3 made the rounds earlier, but now it’s got video, so you won’t miss a single absurd lyric. —Posted by Tim Nudd |
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May 18, 2006 | Permalink |
Comments
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Oh, dear God. I'm just thankful it's a song I already disliked. Two years ago, my former employer totally destroyed "Beautiful Day" for me and some corporate rally/we-really-don't-suck-fest.
Posted by: Lesley | May 18, 2006 3:57:30 PM
That is horrid. I don't think I'll ever step foot in a Starbucks again.
Posted by: El Comandante | May 19, 2006 8:38:52 AM
I made this video a few weeks ago to the same song.
http://33whitehall.video.blip.tv/uploadedFiles/Valdezatron-WeBuiltThis126.mp4
from my site http://www.valdezatron.com
Posted by: Aaron Valdez | May 19, 2006 9:05:21 AM
Uhm...actually, this is a huge improvement over the original. It is actually inspiring and direct, while the "Starship" tune was a craven sell-out pretending to lament the death of rock music while driving the final nail in rock's coffin. It actually makes a great corporate motivational song. Most of the corporate songs are pathetic, tuneless attempts at making people believe they are something more than product conveyors.
The Starbucks song makes no bones about the employees being coffee dispensers, but inspires pride in becoming the best coffee dispenser you can be!
Posted by: Grays Click | May 19, 2006 11:59:13 AM
Okay. I bought the Starship single when it was out. I fear I am the only one that ever like this song. It's time I quit hiding, and let people know the real me. "Grace Slick RULES!"
... oh, and no amount of horrid propoganda can stop the juggernaut that is Starbucks, or stop me from giving them all my money.
Woe is me.
Posted by: Mixemus | May 19, 2006 2:07:34 PM
http://33whitehall.video.blip.tv/uploadedFiles/Valdezatron-WeBuiltThis126.mp4
Yes, but yours is BORING!
Posted by: Exon Valdezatron | May 19, 2006 4:39:21 PM
i kinda think its funny- its quite clearly tongue in cheek
Posted by: Rickie Jackson | Aug 22, 2006 8:40:22 PM
