Ikea brings the living room outside We hear this guerrilla campaign for Ikea is the work of Deutsch. As with the folks at Curbed, to whom we are indebted for this post, we're not sure how the couches and curtains don't get stolen off the streets and bus stops where they are appearing, but it'll be fun as long as it lasts. —Posted by Catharine P. Taylor

May 19, 2006 in Ikea | Permalink

Comments

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Reminds me a lot of the Herman's Furniture outdoor campaign Pagano did about ten years ago.

Posted by: Steve | May 19, 2006 3:30:51 PM

Sometimes it's obvious when someone is trying too hard.

This is the case with this campaign.

Posted by: LittleEngine | May 19, 2006 3:47:37 PM

pretty cool. didnt see this but saw a bunch of other street furniture things by our office in soho. there was a dog bathroom station that was pretty funny because theres always dog crap on our street.

Posted by: zippity | May 19, 2006 4:14:13 PM

Seriously, how do the pillows not get stolen?! Maybe everything is bolted or sewn down... hah

Posted by: Kate | May 19, 2006 4:54:58 PM

I would have liked this a lot better if the sofa wasn't so butt-ugly. Who did the design, Charo?

Posted by: Bob | May 19, 2006 5:12:54 PM

The reason why the sofa ISNT stolen is that BUTT-UGLY charo design!!

This reminds me of the campaign they did a few years ago, in NYC, where they had a entire apartment (in real furniture) on the side of a building in times square... does anyone have a photo of that they can link to???

markbnj.blogspot.com

Posted by: markb in nj | May 20, 2006 8:03:01 PM

Here is another excellent ikea ads
http://marketallica.wordpress.com/2006/05/21/outstanding-ads-of-ikea/

Posted by: ozgur alaz | May 21, 2006 6:22:20 PM

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