Ad entices star creatives (and maybe you as well) to join Euro RSCG

Euro_1 If you’ve never considered joining Euro RSCG’s creative department, perhaps now you’ll be sucked in by its “hotness.” An alert reader sent us this ad (click to see a larger version), which ran in Vibe Vice and appears to beckon four top creatives from other ad agencies—Carlo Cavallone, Franklin Tipton, Jeff Williams and Jim Elliot—to join the “architects of destiny” at Euro’s New York office. The four are instructed to “say yes” at EuroHotness.com. Judging by the videos on that site, this is meant to be a general recruitment campaign of some kind. One thing is clear: The print ad and the Web site spell Elliot’s (or Elliott’s) name two different ways.

—Posted by Tim Nudd

June 9, 2006 | Permalink

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Having worked at Euro for an agonizing 6 months last year, I wouldn't recommend it to anyone! There are way better places to work and everyone is hiring.

Posted by: mofo | Jun 9, 2006 9:50:56 AM

it would be cool to work with Jeff Kling.

Posted by: | Jun 9, 2006 11:50:51 AM

brilliant. and fucking hysterical.

Posted by: | Jun 9, 2006 12:29:46 PM

As much as working with Jeff Kling is cool, my son worked as a catering intern (waiter) for
Beya at the agency during summers and she is even cooler.

Posted by: Tom Messner | Jun 9, 2006 12:51:15 PM

I am very happy I am not a Euro Creative Director reading this ad.

Posted by: Dean | Jun 9, 2006 1:39:57 PM

Are all of these creative people black? Is that why they're running it in Vibe?

Posted by: white_ad_guy_06 | Jun 9, 2006 2:17:11 PM

Media placement seems odd unless, of course, they works on brands that traditionally buy in Vibe. I'm not sure what I make of it, but regardless, I enjoy to inter-industry communication

Posted by: Allison McCarthy | Jun 9, 2006 3:55:48 PM

name one good thing euro is doing in ny. the stern stuff sucks. jaguar is wallpaper. how about dr scholls? it blows.

Posted by: mingthemerciless | Jun 11, 2006 3:21:42 PM

It ran in VICE magazine. Not Vibe! Hello, fact checker?

Posted by: | Jun 12, 2006 10:32:55 AM

Jeff Kling. Can someone tell me what he has done. Past and Present. Not really up on his resume. Is he another bullshit
guy. Recent ads/spots seem to point that way.

Posted by: Alex | Jun 12, 2006 11:29:39 AM

Kinda pathetic, no?

And basically proves that someone at Euro knows how to read a One Show book.

It's the sort of stunt you could see a place like Grey pulling in an attempt to show how hip and relevant they are. But Euro....

Posted by: Alex Cross | Jun 12, 2006 11:44:37 AM

Man, check out the actual site.
They didn't miss a single cliche.

Charmingly oblivious foreigner talking about all the free food they have there (she appears to be a cafeteria worker)

The old "if you hate advertising this is the place for you" line.

Can you say "counterproductive?"

Posted by: | Jun 12, 2006 11:48:04 AM

Where would Euro rank among New York agencies?

Posted by: Mean Mr. Mustard | Jun 12, 2006 1:38:41 PM

Euro is one of the worst ny shops. trying to re-invent themselves with kling, but very little chance of that. mostly a bunch of overpaid hacks. them, grey, mcann, jwt form the backwater at the bottom of the bottle.

Posted by: mingthemerciless | Jun 12, 2006 3:28:19 PM

If we're pointing to Euro and McCann and JWT as terra firma Hacksville, surely we can't forget Y&R, Publicis, Ogilvy, Saatchi, and... Um, pretty much every other big agency in New York, right?

What are some good agencies in the city?

Posted by: Professor Murder | Jun 12, 2006 4:00:52 PM

Wrong. Wrong. WRONG.

Before Kling, the things that rhymed with "gellin'" sucked.

Before Kling, Jaguar's only good thing was the fact that sometimes, people pronounced the "u" to sound more British.

Before Kling, Euro was happy with hacks.

Is after Kling that different? It remains to be seen, really. Give the guy maybe more than one year.

Oh, and if you're wondering, before Kling, WK was a one-trick Nike pony, and then he wrote the "High Life Man" spots.

With Jefff Williams as the art director.

Posted by: Dean | Jun 12, 2006 4:17:26 PM

Kling deserves a chance, but with berger and his band of hacks still around, he's not going to get much help. And professor murder is right, most agencies in nyc suck. and are run by some of the biggest no-talents in the biz.

Posted by: mingthemerciless | Jun 12, 2006 4:30:14 PM

Tsingtao did that High Life shit in '83. It ran local market in Zhouzhuang. You're all fucking hacks.

Posted by: singer/songwriter | Jun 12, 2006 4:33:07 PM

Ron Berger did, 'Time to make the Donuts.'

How dare you.

Posted by: Mean Mr. Mustard | Jun 12, 2006 5:03:08 PM

Um, Dean, aren't you forgetting about a little account called ESPN? I believe Weiden had that prior to Miller. Which would make W+K a two-trick pony -- three, if you count their subsequent work for Honda in the UK.

Posted by: Fred Garvin | Jun 12, 2006 5:10:03 PM

wieden shouldn't be mentioned in the same breath as a hack-joint like euro. and yes, berger, decades ago did some nice ads. but he sold out big time and has produced enough crap over the past decade to erase any memory of the good stuff. now he produces yawn-inducing documentaries.

Posted by: mingthemerciless | Jun 12, 2006 6:40:52 PM

Wait, can we clarify? Are all those big shot creative guys black?

Posted by: white_ad_guy_06 | Jun 12, 2006 6:56:49 PM

The ad ran in Vice, not Vibe. That was my error.

Posted by: Tim Nudd | Jun 12, 2006 7:04:14 PM

I was kind of hoping it was Vibe.

That would've been funnier.

Vice is the magazine of the 30 year old used-to-tag-and-skate-but-now-call-myself-a-DJ-and-get-home-in-time-to-watch-Alias fucktard designers who're terrified they're half gay because they never could play a sport involving a ball travelling at high speeds. Wow! Was that a penis inside a crack pipe?!? Edgy!

My anger only masks my sadness.

Posted by: dean | Jun 12, 2006 9:08:34 PM

Very funny rant, Dean.

And sadly true.

Why Euro assumes that the best creatives all avidly read a magazine like Vice is curious too. I suspect far more of their desired target saw the ad on adfreak.com than in Vice.

As for NYC agencies, they are what they are. Ogilvy and BBDO are the best of the lot, they do good work for some accounts, okay work for plenty of others. And though the creatives are in control in both places, they are still big hierarchical agencies with big hierarchical clients and the need to serve a master other than "let's do reall cool fucking work." Main difference between the two is that people actually seem to like working at Ogilvy.
But not much is going on in NYC right now- Mother's been a disappointment. Ditto BBH and Strawberry Frog. Jury still out on Taxi, but nothing of note so far. Truth is, an interactive shop called RGA is probably doing the most interesting work in the city right now.

Posted by: Alex Cross | Jun 13, 2006 10:16:54 AM

Ranking agencies

In your Ivory Blog Tower

A butterfly weeps.

-- Vagina Wordsworth

Posted by: Vagina Wordsworth | Jun 13, 2006 12:48:08 PM

Ranking agencies
because passion
is
life.

Posted by: thoreau | Jun 13, 2006 1:16:23 PM


Does anyone like anything about advertising.

Posted by: ben | Jun 13, 2006 1:17:27 PM

Mean Mr. Mustard likes when commercials use songs I like from the radio.

Posted by: Mean Mr. Mustard | Jun 13, 2006 1:27:12 PM

I saw that Tsingtao work, it was fresh.

Does anyone know where i can track down a font called Sand?

Posted by: pete wood | Jun 13, 2006 1:35:58 PM

i don't

Posted by: pierre bois | Jun 13, 2006 2:34:00 PM

Ben, you ever hear the late, great Bill HIcks talk about advertising people? Basically, he said they should all kill themselves for being worthless scumbags. In general, I'd have to agree.

Posted by: mingthemerciless | Jun 13, 2006 8:33:12 PM

I was misquoted.

Posted by: Bill Hicks | Jun 13, 2006 9:01:56 PM

Can anyone confirm that Marian Salzman is behind the camouflage backlash that is occurring in fashion world?

Posted by: petty officer | Jun 14, 2006 11:08:14 AM

Salzman is one of those ad folks that could only exist in a market like new york--where no one knows what's real or not.

Posted by: mingthemerciless | Jun 14, 2006 11:20:03 AM

marian salzman is a donkey.

Posted by: truthinadvertising | Jun 14, 2006 11:29:36 AM

Didn't Euro hire nick Cohen a while ago? That seems to be a smart move, right?

Posted by: inquisitive_kitty | Jun 14, 2006 11:31:24 AM

Didn't Nick Cohen do those ads about the Gummi Bears that were naughty?

Posted by: Professor Murder | Jun 14, 2006 11:33:01 AM

Sometimes, Nicky says so much by not saying anything at all. That comes with experience, he tells me.

Posted by: Archer West | Jun 14, 2006 11:36:34 AM

nick cohen is a good hire. but they can hire all the good people they want. problem is their culture is so steeped in mediocrity--berger, salzman in the past, heekin in the past--that it doesn't matter. also they're owned by those french morons havas whose stock is around $4 a share. a real winning combo.

Posted by: mingthemerciless | Jun 14, 2006 12:21:44 PM

ming, where do you work? wongdoody?

Posted by: | Jun 14, 2006 12:21:47 PM

wongdoody? no. good agency, though. maybe euro can go after tracy wong next and put him on dr. scholls. that would be "gellin".

Posted by: mingthemerciless | Jun 14, 2006 1:19:11 PM

okay okay, I give. I work at mcgarry bowen.

Posted by: mingthemerciless | Jun 14, 2006 1:29:16 PM

McGarry Bowen? Why? They don't have any free Mr. Pibb!

Posted by: Bella Beya | Jun 14, 2006 1:53:41 PM

Bill Hicks? Didn't he die of self-inflicted cancer?
Hicks sought freedom for drug sellers but not for sneaker makers, fashion designers, auto producers, farmers. computer makers.
He became, in his frenzy about "consumerism," a totalitarian who would have mowed down everyone after he got through with advertising people. He was a Stalin with a schtick, the schtick being waspy Lenny Bruce/Jack E. Leonard.
He has become, it looks like, an icon for self-loathing but occasionally humorous advertising workers such as "mingthemerciless."

Posted by: RAY MIDDLETON | Jun 14, 2006 1:55:31 PM

hey guys, just wanted to let you know that I had a contact on the inside at adfreak track down the real location of ming. be back in a few with details.....

Posted by: petty officer | Jun 14, 2006 1:59:13 PM

the ming who said he works at mcgarry isn't me. he's another ming.

Posted by: mingthemerciless | Jun 14, 2006 2:01:35 PM

Ming,

You please come to Euro. We have all the Tab you like.

Posted by: Bella Beya | Jun 14, 2006 2:02:58 PM

How many mings are there? Is there a Ming special today? Can I get one half off?

Posted by: | Jun 14, 2006 2:04:20 PM

I'm the real ming. I work at mcgarry bowen on marriot hotels and resorts. that other ming is a fake ming.

Posted by: mingthemerciless | Jun 14, 2006 2:07:02 PM


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