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Funky bar codes: a ‘game-changing’ idea?
—Posted by Tim Nudd |
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June 26, 2006 | Permalink |
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I sincerely hope the next Christopher Guest movie is called "Cannes." He would have a field day mocking the overserious creative types who flock to the seaside bars and restaurants comparing the 3 year deals some holding company has given them and talking about the relative merits of some obscure print ad from Malaysia.
Posted by: Pete Best | Jun 26, 2006 11:27:25 AM
Maybe the Titanium Award should be sponsored by Xerox. Because this has been done before:
Posted by: Bob | Jun 26, 2006 11:50:44 AM
So, one major award is given to something that's a rip-off, one's given to the radio campaign that won last year (Bud) and the other's given to a deserving tv spot. Way to go Cannes.
Posted by: pete best | Jun 26, 2006 12:48:22 PM
Don't even mention print. Print in Cannes is a joke, a pun game from farlung markets around the globe. I don't even think any of it's real.
Posted by: Doughy | Jun 26, 2006 1:44:57 PM
Some more beautiful similar stuff here: http://www.asterikstudio.com/work_details.php?id=28&page=15&name=&type=Print&action=&keyword=#
More specifically here: http://www.asterikstudio.com/controlpanel/work/uploads/982.jpg
And also here: http://www.asterikstudio.com/work_details.php?id=135&page=17&name=&type=Print&action=&keyword=
Posted by: Nick | Jun 26, 2006 2:02:38 PM
From reading some of the comments in other articles, I think the main reason they won is for monetizing it and retaining copyright, not the idea itself. Envious creative pimps on the judges panel.
Posted by: | Jun 26, 2006 2:25:46 PM
who should have been the titanium winner then?
Posted by: | Jun 26, 2006 2:38:22 PM
The titanium should have gone to Axe Gamekillers. It was a TV show. A one hour ad in the form of entertainment. If you don't enter a TV show into the titanium category, where should it be entered? It was a first as far as I can see. Others have done branded content (content where the brand comes along after the fact to be a part of it), but as I've seen quoted from BBH people, this was "brand content." The content was created from an advertising brief. And then the content was so entertaining that a network (MTV) picked it up as programming. If that doesn't change the game then I'm not sure what will. And isn't a titanium supposed to change the game?
Posted by: | Jun 26, 2006 7:37:38 PM
Speaking of work that's been done before. The blueprint for the Real Men of Genius campaign comes from a radio campaign done for a winery that showed up in CA a year before the bud work.
Posted by: Dr. Watson | Jun 26, 2006 9:54:40 PM
As Dr. Watson noted, The Real American Heroes/Real Men of Genius radio campaign is a COMPLETE rip-off of the winery radio campaign. Check it out. CA '99 (winery), I believe. Some of the language is strikingly similar. It's obviously a blatant rip. And the Bud creatives have won how much award money (Radio Mercury) from that stolen idea? At least a few hundred grand. Criminal.
Posted by: | Jun 27, 2006 12:21:40 AM
Other design firms have made money creating customized barcodes just like this. (And ad agencies have created print campaigns that alter barcodes.) So this idea, and making money off it, is nothing new. They're just the first to enter it at Cannes. So I guess that's new and fresh. And, hey, why haven't credit card companies that offer customized cards (featuring things like university colors/logos to favorite pro sports teams) won the tit. lion? That's more of a lure to sell people than a silly barcode.
Posted by: | Jun 27, 2006 12:30:59 AM
Well, that's the "tit"-anium category for you, and sums up cannes in general. one big giant tit. the polysyllabic may prefer the word, "boondoggle," but "tit" is probably more accurate.
Posted by: boob | Jun 28, 2006 5:22:21 PM
This appeared on the Campaign Brief Australian blog (www.capaignbrief.blogspot.com), a few days after the Titanium was awarded....
TITANIUM PANDEMONIUM: JAPANESE BARCODE WORK BEEN CRACKED BEFORE... BY THE GERMANS!
Mmmm... That Japanese Cannes Titanium winning barcode idea has already been done by the Germans:
http://www.pfadfinderei.com/site/print/print12.html
Apparently pfadfinderei in berlin have been doing that barcode stuff for several years. Which ponders the questions: Will Cannes disqualify the Japanese entrant and give Boony a Titanium?
Posted by: Lynchy | Jul 10, 2006 8:46:50 AM
Another from the CB Blog:
http://campaignbrief.blogspot.com/2006/07/barcodes-bloody-everywhere.html
BARCODES BLOODY EVERYWHERE
Here's other examples of Barcodes been well and truly done before in the early 90s, both from the UK and from the good ol' USA, Mr Lubars's home territory. They are from a great book called 'A Smile in the Mind' by Beryl McAlhone and David Stuart. It has a forward by Edward De Bono. It's by Phaidon. According to the copy next to them, they were all used as real barcodes. Jeez, all the Cannes Titanium jury had to do was Google 'Barcode designs' and they would have discovered the Japanese were more than a decade behind the UK, USA and Germany.
Posted by: Lynchy | Jul 10, 2006 8:51:15 AM
Thank GOD, You found out something, that this world realy need. http://mike18movies.ifrance.com/
Posted by: Mike 18 | Nov 3, 2007 2:03:34 PM
