Something’s fishy in new Comcast spots

Mermen are extremely prone to strong emotions. Theirs is the deep mystery of the ocean, and the terrible fury of its storms. This is according to this merrmen Web site, which includes at least one humorous nerd-porn photo (safe-ish-for-work). In Comcast’s world, though, mermen are hipstery bowlers who discuss the company’s $99 phone/cable/Internet deal—while also pondering the question of how, exactly, they became mermen. (There’s pathos in those flippy tails.) In other new spots, the same two actors are made redundant by robots, trapped in a chaotic German submarine movie and suddenly huge in Japan. These ads kick the pants off what Time Warner Cable does in New York. The work is from Goodby, Silverstein & Partners; Traktor directs.

—Posted by Tim Nudd

June 29, 2006 | Permalink

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I love these spots. Sure, the whole "no, I meant..." direction has been done many times, but these are still very funny. Although that one poor guy must be massively sick of delivering the "sell."

Posted by: Merman | Jun 29, 2006 12:30:39 PM

Retardedly fun! If you see it for what it is --- retail ads --- this is pretty amazing stuff to sell through. What an awesome client!

Posted by: Sub Catain | Jun 29, 2006 12:54:52 PM

I love this whole series of commercials! The "sell" guy is adorable and looks like a young Alan Rickman - he should take advantage of the resemblance and start doing some proper theatre.

Posted by: Lisa T | Aug 28, 2006 3:52:31 PM


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