Crumpler's 'Beer for Bags' promo hits NYC

This is one promotion to get behind. Tomorrow, Crumpler Bags is bringing its “Beer for Bags Week” stateside, following unsurprisingly successful promotions in the company’s native Australia – a market not exactly known for its aversion to booze. The idea is you bring beer to Crumpler’s SoHo store in New York and exchange it for a bag. A case of Coopers and two Foster’s oil cans will get you the bag pictured, a Barney Rustle Blanket, which sells for $85. As an added bonus, you can play drinking games with Crumpler’s hard-working staff. Crumpler has video highlights of its previous beer promotions.

—Posted by Brian Morrissey

June 2, 2006 in Morrissey | Permalink