Folgers print ads almost as weird as the TV
You’ve met the insane glowing death brigade from the Folgers TV spot. Now here’s some print work in the same “Tolerate mornings” campaign from Saatchi & Saatchi. The top line of copy on the coffee mug reads, “The alarm clock ruins everything,” which seems to suggest that the image behind the LED display is some sort of dream that’s been interrupted. And what a dream it is. Chicken bodies dancing in T-shirts. A guy with cutlery wings cruising in with some kind of flag and wielding a gigantic spork. I can’t even guess what’s going on with the castle-type thing in the upper left. (I wish I could find a larger image of the ad.) There are three more ads here, here and here, at Ads of the World. If these are the kinds of dreams that Folgers drinkers are having, they may have already moved on to stronger drugs. UPDATE: OK, a larger version of the ad was posted on Ads of the World all along; I stupidly missed it. (Click the image above—it’ll bring up a decent-size pic.) Anyway, this makes it a bit clearer (though no less disturbing) what’s going on. The castle thing is an oven; the chickens (if that’s what they are—their skin looks potato-ish), having been cooked, are wearing T-shirts that read, “Pick me!,” “Eat me!,” and “I’m yummy!” Basically, it’s a Dali-like hunger dream of some kind. Weird but beautiful.
—Posted by Tim Nudd
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June 21, 2006 | Permalink
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Comments
anyone seen any of this stuff running?
Posted by: yikes | Jun 21, 2006 1:35:26 PM
It kind of looks like the headless chickens are wearing Red Sox jerseys. weird
Posted by: sean | Jun 21, 2006 2:06:22 PM
click on 'view full size' at the adsoftheworld.com links to get the bigger images.
Posted by: tim | Jun 21, 2006 5:26:55 PM
although these ads seem wired, i like the way it represents how dream has been ruined by the alarm clock. :P
Posted by: gigi | Jun 21, 2006 6:24:44 PM
That was my first thought too, Yikes.
I mean I can't imagine running it in Good Housekeeping or Martha Stewart Living.
Though it may be part of some reach-out-to-youth effort.
Still, it's the sort of thing one sees in junior books. And Archive. Which runs a lot of ads that only appeared in junior books.
Posted by: Alex Cross | Jun 21, 2006 6:33:51 PM
It seems like that mug should be available for purchase on the Web. So far, I haven't found it. It's a shame if they miss out on that merchandising opportunity.
Posted by: Smivey | Jun 21, 2006 9:11:11 PM
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