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Insanity and death never smelled so good
I finally got around to watching this new Folgers ad from Saatchi & Saatchi last night. You know, the one with the army of glowing, criminally insane-looking sun-people who float in from the eastern sky at dawn and fan out across the land, brewing pots of Folgers, contorting in ludicrous dance numbers and singing a nutso song that goes, “Get up, get out of bed/You can sleep when you are dead!” The tagline is: “Tolerate mornings.” (There’s a companion Web site as well.) It’s so ridiculous, it’s fantastic. If you’re going to go over the top, and associate your product with death and insanity, you might as well go all the way. —Posted by Tim Nudd |
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June 16, 2006 | Permalink |
Comments
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I'd rather drink axle grease than Folgers, but that ad makes we want to give them a big old hug.
Posted by: CorruptedJournalist | Jun 16, 2006 11:43:50 AM
Wow...that was...
Bizarre.
I hope to hell that helps sell coffee.
Posted by: ChrisM70 | Jun 16, 2006 6:26:33 PM
I would only drink Folger's if I had only worse choices. Fortunately, that hasn't been the case for many years.
But that commercial seriously rattled me and, after writing about hip hop for years, it's hard to shake me up!
Posted by: Clyde Smith | Jun 18, 2006 1:26:35 PM
OMG. I thought this was an Ad for the Netherlands or something. WTF?
If I had a reason not to buy Folgers, in addition to the fact that it tastes like ass.... this is it.
Posted by: DA | Jun 19, 2006 12:47:15 AM
i just threw up in my coffee mug. This spot even leaves a bitter after taste just like the coffee
Posted by: - | Jun 19, 2006 2:11:53 PM
I have not tasted ass. Thank you, DA, for the report.
Posted by: Shisko | Jun 19, 2006 3:17:02 PM
I'm using my imagination here—but something tells me that ass, most likely does not taste good. Call me crazy.
Posted by: DA | Jun 20, 2006 11:54:47 AM
Ass tastes great, actually. It'a candy bar in Asia.
Posted by: Pocari Sweat! | Jun 21, 2006 2:13:08 PM
Brilliant.....best ad i've seen in ages
Posted by: suza | Oct 18, 2006 6:22:25 AM
