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Orbit gum cleans up Snoop’s dirty mouth

Snoop_3 We haven’t discussed Snoop Dogg in a little while, but here he is again, popping up in a TV commercial he has very little business being in. This time it’s an ad for Orbit gum, which apparently thinks having the Dogg on board won’t compromise its Euro-deadpan style too much. (Strangely enough, advertisers in general seem to feel that Snoop can fit seamlessly into any scenario, no matter the brand, target or strategy.) The idea here is that Snoop has a dirty mouth—something Vanessa, Orbit’s shiny, happy, stewardessy spokeswoman, can help him out with. The TV spot has a heaven and hell theme. There’s lots more on the Web site, GoodCleanFeeling.com, including behind-the-scenes footage of the ad and an option to have Snoop call your friends. Whether your friends will understand him is another matter.

—Posted by Tim Nudd

June 22, 2006 | Permalink

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Hey, didn't Great White play that venue?

Posted by: CorruptedJournalist | Jun 22, 2006 9:51:10 AM

using snoop in commercials is not cool, ad people. he has been marginalized beyond belief by our industry.

Posted by: mingthemerciless | Jun 22, 2006 11:37:32 AM

can't knock the man for hustling.

it's no different than any other overused celebrity (jon lovett, jason alexander, william shatner, etc.).

Posted by: HighJive | Jun 22, 2006 11:40:10 AM

My guess: they wanted Luke from 2 Live Crew (or similarly dirty mouthed rapper), client loved the idea, but found Snoop more "consumer-friendly," and the team got stuck with Snoop.

Posted by: yikes | Jun 22, 2006 12:59:47 PM

Hey Tim, You sound like an elitist. Snoop doesn't have any "business" being in an Orbit commercial? According to whose poetics? And since when has Snoop been "overused," HighJive. I mean, let's get more specific about why Snoop doesn't "belong."

Posted by: michael | Jun 22, 2006 9:26:40 PM

Well, perhaps “overused” is not the best word. But Snoop has appeared in ads for Chrysler, T-Mobile, XM Satellite Radio, Pony shoes, Girls Gone Wild, Snoop Dogg Clothing and more. And now Orbit chewing gum. He’s also popped up in numerous films, videos, games and ringtones — and he even had his own tv series. Plus, the man runs a pee-wee football league. I think he does belong. Despite his gangsta persona (which usually frightens typical clients), Snoop’s been embraced by a variety of advertisers and an international audience. (And he has been overused by folks seeking to get a quick laugh off some variation of fa-shizzle.)

Posted by: HighJive | Jun 22, 2006 10:32:04 PM

Is that what he was selling? I thought it was a Jacko ad for hair replacement.

Posted by: Oumagee | Jun 23, 2006 1:58:49 AM

My eyes glazed over a bit when I saw Snoop, that's all. Maybe it's just me.

Posted by: Tim Nudd | Jun 23, 2006 7:35:29 AM

AOL too.

I'm crossing my fingers in hopes of the Lady Snoop line of feminine hygiene products.

Posted by: del ruby | Jun 23, 2006 4:27:19 PM

Honestly, having Snoop (or the goat) call your friends is really amazing. I love the idea. Really fun stuff. Snoop being overused? Maybe. But he does add something cool to this ad. It's funny and he is old skool. Kudos.

Posted by: DavidG. | Jun 25, 2006 1:59:43 PM

This is kinda of stupid but whatever. People are just using Snoop in their adds to get attention and people to buy their stuff, and ppl r buying it just bc a BIG celeberity is advertising it! That just tells me that they cant sell their product without havin a big celeb help them...
Think about it!

Posted by: kt | Aug 2, 2006 9:44:38 AM

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Posted by: Royalty Free Beats For One Dollar | Sep 29, 2006 11:08:26 AM

es de lo mas bueno snoop dog una leyenda

Posted by: roy | Feb 9, 2007 6:35:31 PM

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Posted by: roy | Feb 9, 2007 6:35:32 PM

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Posted by: roy | Feb 9, 2007 6:35:34 PM

es delo mas bueno snopp un raper de buena honda atte roger

Posted by: roger | Feb 9, 2007 6:37:49 PM

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