Titus cleans up ‘Arousing technology’ theme
 Titus Cycles have something called titanium/carbon fiber weave construction, which we’re told is very exciting to bike nerds. Thus, the tagline: “Arousing technology.” TDA Advertising & Design in Boulder, Colo., has some fun with that theme, imagining, in the print ad above, a Titus ad in the escort-services 
section of the Yellow Pages. It would be
cooler if the ad were actually placed in the escort-services section of the Yellow Pages, but maybe that wasn’t possible. The campaign also includes mock erectile-dysfunction ads with headlines like, “How has Titus changed my life? Ask her.” (That one was rejected by Mountain Bike Action magazine.) This new work may not be earth-shattering, but it’s better than the older Titus ad shown here (click to enlarge), which seems to warn of unexpected diarrhea attacks in the shower.
—Posted by Tim Nudd
|
|
June 28, 2006 | Permalink
|
Comments
The ad really spoke to me as one who is a rider and who also gets projectile feces in the shower.
Posted by: tom lout | Jun 28, 2006 9:28:51 AM
Not to mention wee people with tiny, dirty bikes.
;-p
Posted by: makethelogobigger | Jun 28, 2006 11:39:28 AM
Post a comment
The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.
You can follow this conversation by subscribing to the comment feed for this post.
