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Volvo holds treasure hunt for big, ugly SUV Treasure hunts are cool these days, so Volvo is getting in on the action with a worldwide search for a hidden custom XC90 V8 SUV. The hunt begins online and, for the finalists, will move into the real world. It’s a tie-in with the upcoming film Pirates of the Caribbean: Dead Man’s Chest, which explains why the back end of the vehicle looks so ugly. Is this really something people will want to spend weeks trying to win? TV, print, radio and Web ads direct people to their Volvo dealers, where they can get a special code to begin the online game. Seven finalists who solve 13 puzzles will be picked from the U.S., U.K., Japan, Austria and Spain to compete in the final leg of the hunt, which the story says will be “similar to CBS’s The Amazing Race.” The difference being, the winners of The Amazing Race get $1 million, not a crappy SUV with a flaming skull face on the back. —Posted by Tim Nudd

June 16, 2006 | Permalink

Comments

Pretty neat looking. The stickers are great. I hope the interior has lots of graphics as well.

Posted by: iggy | Jun 16, 2006 5:06:16 PM

Tim Nudd hates Euro. He must have had a bad Dr Scholls experience.

Posted by: Mean Mr. Mustard | Jun 18, 2006 6:26:42 PM

Mr. Mustard. I think if you really look at Mr. Nudd's words, you'll find several pull-quotes you can use.

"really something"

"special"

"Amazing...Amazing"

Posted by: Vagina Wordsworth | Jun 19, 2006 2:29:43 PM

Beat idea.

Posted by: Jonah Hughes | Jun 19, 2006 10:07:39 PM

iggy, i was hoping the rims would be skulls. i've lost all interest now.

Posted by: Allison McCarthy | Jun 20, 2006 5:27:17 PM

"Beat idea" as in "bad" or as in "Teen Beat," meaning, "awesome"?

Posted by: Professor Murder | Jun 21, 2006 1:24:12 PM

it should have more than a truck

Posted by: Vic | Jun 22, 2006 7:25:40 AM

Has anyone completed the St Helena's Ladder clue? If so, please post a hint.

Posted by: Melissa | Jun 27, 2006 4:06:47 PM

Melissa - the clue is...count. Start with the first step and go from there. Good luck!!!

Posted by: ladyadv | Jun 28, 2006 4:29:37 PM

has anyone passed the part with the portalin?? is so i need hwlp

Posted by: joey | Jun 29, 2006 2:35:58 AM

What is the answer/clue to the ladder answer i really need some hep please!!!!

Posted by: ben | Jul 10, 2006 2:12:07 PM

I have all the answers up until the final puzzle. What time do you guys get your final clue? I think you get it before us in the USA. I will help you with all the answers since you are in a different pool than we are if you email me the final clue to rentastud@fadmail.com when you get it. I will also help you solve the final clue, and I am real good at it.

Posted by: djbambamm | Jul 10, 2006 11:40:57 PM

does anybody know the answer for the first stupid puzzle?

Posted by: bushke44 | May 5, 2007 7:35:56 PM

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