Hummer insecurity hits record levels Is anyone else as confused and/or astounded by the new Hummer work as we are? (The ads, from Modernista!, don’t appear to be online, perhaps because Hummer knows they’d be ridiculed. Actually, they already are.) In one new spot, a woman gets fronted in line and snubbed, a minor social infraction at best, so she immediately buys a Hummer to make herself feel better. The tagline is, “Get your girl on.” And then it just ends. Which leads me to wonder: Why doesn’t she go get her revenge? And how, exactly, is the purchase of a wasteful, obnoxious turdmobile a path to female empowerment? The other new spot is for guys. It shows a man who feels inadequate while buying tofu at the store instead of red meat. He also runs out and buys a Hummer to feel better. The tagline on that one: “Restore your manhood.” So it’s official. Hummer is the vehicle for men with tiny penises. They’ve finally just come out and said it. —Posted by David Kiefaber

July 18, 2006 in Kiefaber | Permalink

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Comments

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oh my. and i always thought porsches were the cars for men with small dicks...

Posted by: eliane | Jul 18, 2006 9:11:20 AM

I thought the second spot meant Hummmer is the vehicle for vegetarians.

Posted by: Smivey | Jul 18, 2006 9:33:01 AM

Anyone who drives a Hummer should have their penis removed.

Oh, wait. Moot point.

Posted by: Swamp Rat | Jul 18, 2006 6:05:47 PM

So guys who drive Honda's have huge, honkin' schlongs? Do women who drive Hummer's a cabbage-like clitori?

Posted by: Chris | Jul 19, 2006 9:10:08 AM

EXACTLY! I thought the same thing when I saw these spots. I thought either they are embracing the stereotypes as a pre-emptive strike on their brand reputation, OR, they're reinforcing the negative stereotypes and providing ammunition to critics.

Posted by: Jerry | Jul 19, 2006 1:39:48 PM

I was kind of hoping this ad would end with newly initiated Hummer-Girl gleefully using the snubber as a speed bump, so I was a bit let down.

Posted by: Tom | Jul 19, 2006 3:22:54 PM

So, next time you come upon a Hummer at a stoplight, give em the pinky salute with an all-knowing grin. hahaha

Posted by: Vegan Bob | Jul 20, 2006 2:52:38 AM

I just saw that same Hummer ad, and they've changed the tagline (at least in the NYC market). It now says, "Restore the Balance" (instead of Restore Your Manhood). What balance? I guess we now need to balance our healthy lives with some good old fashioned gas guzzling. Yee haw!

Posted by: Joe | Jul 24, 2006 5:37:27 PM

maybe all the men who were destined to become assholes have done so, so now women - ahem, girls - are being recruited into assholiness to keep the ranks from thinning. Azzholeballa?

Posted by: julie | Jul 25, 2006 11:44:51 PM

I am glad I am not the only one who wondered about that Hummer spot with the lady. I so wanted her to go back to and use her new Hummer to squash like a bug whatever "sissy" car the snubster probably drives. What gives? I have seen idiotic commercials, but these latest from Hummer have to take the price.

Posted by: Dances With Books | Aug 17, 2006 6:53:09 PM

Small Penis Compensation Vehicle by this band with a tuba and two tap dancers. You will pee your pants laughing.

Posted by: Red Meat | Oct 4, 2006 4:51:02 PM

this is realllllyyy cool limo. I just wonder how much u paid for renting it.. And how much would cost taking this car to other state,
I see its H2? or am i wrong?

Posted by: Limousine | May 17, 2007 4:30:50 AM

I was expecting more for Hummer. Well for the change limousine is best alternative...lol..:)

Posted by: limo hire | Mar 24, 2009 8:03:33 AM

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