Altoids Sours decides that deviant sexual themes is the way to go
If you like the idea of a ’70s-looking guy with tiny pieces of fruit hanging from his underwear grinding his crotch in your face, then you’ll enjoy this commercial for Altoids Sours. Two other spots are driven by themes of sadomasochism and transvestism. Perhaps this is to take the focus off the product. We’re still getting comments to an item we posted more than a year ago about Altoids Sour gum. Here’s a recent one: “i chewed the sour altoid chewing gum yesterday for the first time. i chewed approximately 8 pieces of it. Anyway, my teeth have not felt the same since. I have an emergency apt. with my dentist because my teeth are in so much pain. I think there are chemicals in the gum that rotted my teeth. i’ve eaten sour candies before and have eaten and chewed so much gum and candy throughout my life and i’ve never EVER experienced this painful sensation before. All this company cares about is money/dollarsigns and not limiting the chemicals they use in their products.” Approach Altoids Sours products with caution. |
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July 27, 2006 | Permalink |
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» Altoids Thinks Sexual Oddities Will Sell Product from Adrants
AdFreak points to three new commercials for Altoids Sours in which sexual deviancy is used to promote the mints. Somehow Leo Burnett, we assume, thinks this is an extension of the brand's "Curiously Strong" platform but we think it's... [Read More]
Tracked on Jul 27, 2006 12:07:45 PM
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That was just wrong. So, Altoids is after the gay sexual predator demo now.
Quirky for quirky sake is OK once in a while, but when combined with this - man.
Posted by: Where's My Jetpack? | Jul 27, 2006 9:21:51 AM
That was positively weird. I don't believe they will sell any Altoid Sours with that ad.
Posted by: Rhea | Jul 27, 2006 9:43:16 AM
MY EYES!!!! Thank you, Altoids. Now I need therapy.
Posted by: Todd | Jul 27, 2006 9:55:20 AM
"Taste the fruit" at the end sounds a bit...dare I say it...rhymes with "gnomophobic"...
Posted by: CorruptedJournalist | Jul 27, 2006 10:06:07 AM
The S&M Guy spot made me laugh out loud, but this one just made me a little ill.
Posted by: valleygirl4shur | Jul 27, 2006 3:51:44 PM
I thought the fruit spot was hysterical! Great sense of humor to all of them.
It's the sexy smooth beer ads that make me want to puke
Posted by: M&M | Jul 27, 2006 11:42:27 PM
like the slap one the best. agree that the fruity pants one is weird. but i'd day more funny-weird than disturbing-weird.
Posted by: teachr | Jul 28, 2006 10:45:19 AM
I loved all three! You kidding, I wish all commercials made me laugh and want to vomit at the same time. Congrats to these guys for pushing it to the limit and causing people to actually have emotions towards advertising, for once. "Can you taste the fruit?!" lol.
Posted by: james | Jul 28, 2006 11:16:40 AM
these spots are incredibly funny and necessary in troubled times to uplift a nation. because no matter how much you think you can get through david hasselhoff's divorce alone. you can't. and the altoids sours challenge can help.
Posted by: cincysarah | Jul 28, 2006 12:12:29 PM
http://www.youtube.com/watch?v=EdRCLtk4YQA
Posted by: lemur | Aug 19, 2006 3:43:13 AM
