Do not show this ad to Homeland Security

1et_1 Continuing our theme of iffy advertising decisions, how about this one: showing an airplane accidentally being shot out of the sky by kids hopped up on “supercharged vitamins.” (Click the image to see a larger version.) Seeing as the kid is holding a cricket bat, it’s unlikely this is a U.S. ad. It seems to be a South African ad for a vitamin brand called Dyna Jets. The agency is Lowe Johannesburg, according to Cool LOking Ads.

—Posted by Tim Nudd

July 18, 2006 | Permalink

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horrible. bad taste aside, it's a pretty weak concept.

Posted by: t | Jul 18, 2006 12:44:17 PM

I think its a great way of showing the benefits of using this product. I think that the idea is purely playful - something you would see on cartoon network or something. I personally think its a fun and interesting take.

Posted by: Emily Hinkle | Jul 23, 2006 11:09:44 AM

great idea...gives me that jealous feeling..

Posted by: rudo | Jul 23, 2006 11:12:28 AM

yup, can confirm it's Lowe Bull South Africa, they emailed us the image that Monday morning too.
http://commercial-archive.com/131627.php

Posted by: Dabitch | Jul 24, 2006 7:25:44 PM

Yeah neat. The kids are watching an airplane crash. like I did in Pennsylvania on 9/11/01

Posted by: Timm | Aug 11, 2006 3:56:10 AM

Yeah neat. The kids are watching an airplane crash. like I did in Pennsylvania on 9/11/01

Posted by: Timm | Aug 11, 2006 4:04:38 AM

it's wonderful. it's all that i can say!

Posted by: reza | Mar 19, 2008 4:26:44 PM


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