Are New Yorkers ready for a new Dr. Z? We’re not posting much today due to the holiday, but we have to mention Chrysler’s new ad campaign, “Ask Dr. Z,” which kicked off this weekend, starring the company’s German chairman, Dieter Zetsche, as spokesman. It includes all sorts of offline advertising, as well as a Web site, AskDrZ.com, where Zetsche (or a cartoon version of him) will answer your questions about Chrysler, Jeep and Dodge vehicles. Dieter is a cool guy; he’s the only German white man alive who occasionally speaks like Snoop Dogg. But how will the campaign play in New York City, which has a famous advertising Dr. Z of its own—the chemical-peel specialist Jonathan Zizmor? —Posted by Tim Nudd

July 3, 2006 | Permalink

Comments

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Neither of these men is the real Dr. Z.

http://sportsillustrated.cnn.com/2006/writers/dr_z/06/27/zim/index.html

Paul Zimmerman is cooler than any of us can ever hope to be.

Posted by: Rosebud Henri Withmustard | Jul 3, 2006 5:10:37 PM

who cares who the real dr. z is? the new campaign from daimler/chrysler is terrible. you can't understand half of what their dr. z says. not a good idea given that the campaign is supposed to give consumers reasons why the merger was a good idea in the first place. i didnt' realize he was actually the german chairman. at least that explains why they used him. still, a bad choice.

Posted by: t | Jul 5, 2006 11:37:37 AM

fyi, Chrysler's new online Dr. Z ad --

http://adverlicio.us/daimler_chrysler_askdrz_com_the_doctor_is_in_300x250

Lots of other online ads for auto marketing aficianados here -

http://adverlicio.us/auto

Quirky and well-executed. I think the campaign do well if people invest a few moments to get to know the doc.

Posted by: adverlicious | Jul 5, 2006 4:31:55 PM

Next time I have a torn earlobe, I will take the subway to the nearest Chrysler dealer. Thanks for the tip!

Posted by: Heloise, Hints from | Jul 5, 2006 5:57:30 PM

Why should I "invest a few moments to get to know the doc?" I barely have enought time to be snarky on Adfreak.

Posted by: Snarky's Day | Jul 5, 2006 5:59:25 PM

I saw it and figured it was for Dr Zizmore as well.

Posted by: Len | Jul 5, 2006 8:25:41 PM

Dr. Z should sue the Chrysler guys until they look like the "before" picture.

Posted by: Free Dr Z! | Jul 6, 2006 6:06:17 PM

Dr Z is now working at Lowe.

Posted by: larry the plumber | Jul 7, 2006 10:22:52 AM

Who allowed the fucking krauts to buy the goddamn company that made all the trucks and jeeps and landing craft that drove the bastards back across the Rhine chasing all those rickety Daimlers?

Posted by: GENERAL GEORGE PATTON | Jul 10, 2006 9:42:16 PM

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