Batman is cooler than the Mac dude, too
—Posted by Tim Nudd |
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July 21, 2006 in John Hodgman | Permalink |
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Haven't seen those two movies either, but go see Galaxy Quest, he's in there too and it's a wonderful good movie.
Posted by: QR | Jul 21, 2006 6:31:34 PM
Not defending him, just merely purging myself of useless JL info:
-QR's right. For pure mocking of Trekkies, there’s no better film.
-He’s fast becoming the Dinero of geek movies. Kickball. Galaxy Quest. Now a new one about him starting a technical college called Approved. (Lewis Black is in it so I might see it just for him.)
-My daughter met him in her high-school drama class.
I swear that’s all I got.
Posted by: makethelogobigger | Jul 21, 2006 8:03:20 PM
Have you ever seen Justin Long and Jimmy Fallon together? Exactly. This is really Jimmy Fallon trying a new angle to rescue his career.
Which reminds me: have you ever seen Steven Tyler and Mary Tyler Moore together?
Very suspicious.
Posted by: Radio Free Babylon | Jul 22, 2006 9:35:35 AM
Tim: Your Mac-hating addiction is seriously damaging your credibility.
Move on.
Posted by: Alex Cross | Jul 22, 2006 10:44:55 AM
Nah, I'd say it fits in well with the rest of the writers, who are addicted to an all-encompassing hatred of everything.
Posted by: Jesse | Jul 22, 2006 5:41:08 PM
I am picking up a vibe that you aren't friendly to Macs =)
Posted by: J | Jul 24, 2006 9:49:14 AM
Actually I have a 4-year-old iMac and a 6-week-old MacBook, and I've been really pleased with both. I just find it amusing when the almighty Apple advertising juggernaut stumbles a bit.
Posted by: Tim Nudd | Jul 24, 2006 12:29:56 PM
how exactly, did it stumble? by using an actor you don't like?
those hp ads are fucking awesome, you mentioned it once. you hate the mac ads, but can't stop talking about them.
Posted by: dusty bottoms | Jul 24, 2006 5:48:55 PM
>>how exactly, did it stumble?
I thought you wanted me to stop talking about them.
Posted by: Tim Nudd | Jul 24, 2006 5:56:03 PM
not if it stops you from answering a question.
it's the first mac ads in like 5 years, did it stumble from the previous executions or the ones with King Kong Bundy?
Posted by: dusty bottoms | Jul 24, 2006 6:30:53 PM
Apple's always had a certain arrogance about it. They've been able to make the choice of Mac over PC seem almost like a moral decision. Individualism over Big Brother. Truth over lies. You see it explicitly in "1984," and you feel it in something like "Switchers," even though that's more about product benefits. But they usually execute the message skillfully enough that they don't come across as arrogant, and that makes the advertising palatable. The Switchers from a few years ago, maybe thanks to Errol Morris, came across as playful, fun-loving, more bemused with PCs than anything (even when their PC lost their paper). I think that lightness of touch was part of why they were successful. These new ads try to be playful, but I think the guy who plays the Mac comes across as arrogant. And I think that's a mistake that Apple didn't intend. And yeah, I think casting is a big part of it. As for why I keep talking about it, I found a few funny videos and thought I'd post them. I certain don't "hate" Apple.
Posted by: Tim Nudd | Jul 24, 2006 7:58:49 PM
thank you.
but, how do we say the switchers campaign was successful if they're making the same statement now that they were then (ie, in simplicity "macs are better")?
if it was successful, why do they need to send the same message?
but yeah, they should've hired a nobody before hiring someone with a shitty resume.
Posted by: dusty bottoms | Jul 25, 2006 1:45:24 AM
I guess the "success" of Switchers was pretty limited. I think Apple's market share went up (if only slightly), but it's still paltry, so the core goal is the same - getting people to switch. Today, though, I think Apple has more arguments for why it's a good idea. With something like Boot Camp, you can run Windows on the PC. And the success of the iPod no doubt has more people thinking that an Apple computer might not be a bad thing after all.
Posted by: Tim Nudd | Jul 25, 2006 6:27:16 AM
Sorry Tim.
For some reason those ads offend you, but most people- in and out of the business- seem to really like them.
If the idea was to make Apple more palatable to a PC user who saw them as some cult brand, then they actually did a good job of it.
Whatever "cool factor" PCs ever had seems to be fading daily, HP's campaign notwithstanding (the problem is that HP has no "ThinkPad" - no easily identifiable machine that competes with the Mac - sort of like American automakers).
You're correct in that the current campaign will annoy die-hard PC fans, but that doesn't seem to be target they're going after. They're looking for the casual PC user, the one who can be easily convinced.
Posted by: Alex Cross | Jul 25, 2006 6:20:44 PM
