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Big online play for Bravia’s ‘Balls’ sequel The Internet loved “Balls” so much that Sony is focusing more of its attention online with its upcoming Bravia commercial from Fallon and director Jonathan Glazer. Beginning next Wednesday, Bravia nerds who visit Bravia-advert.com will get to enjoy (or at least experience) all sorts of backstage gossip, interviews and video diaries of the shoot as it progresses. “The ‘bouncing balls’ ad was so beautiful that you couldn’t help but want to find out if it was real,” says a guy from Tonic, the digital agency that runs Sony’s Bravia Web site. “We want to do better this time and give people the chance to see the advert being made, as it is made!” Sometime in September, the ad will air online first, apparently a week before it airs on TV. —Posted by Tim Nudd

July 14, 2006 | Permalink

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» Fallon to Share Creation of Bravia Bouncing Ball Sequel from Adrants
AdFreak tells us Sony, as a follow up to its Bravia Bouncing Balls ad, is letting the public in on the filming of the ad's sequel which will debut online sometime in September. Sony's agency Fallon will detail the... [Read More]

Tracked on Jul 14, 2006 9:44:44 AM

» Fallon to Share Creation of Bravia Bouncing Balls Sequel from Adrants
AdFreak tells us Sony, as a follow up to its Bravia Bouncing Balls ad, is letting the public in on the filming of the ad's sequel which will debut online sometime in September. Sony's agency Fallon will detail the... [Read More]

Tracked on Jul 14, 2006 9:48:15 AM

» The making of de tweede Sony Bravia commercial from Marketingfacts
De commercial van Sony Bravia blijft een topcommercial. Het geheel genereerde de nodige online buzz, leverde Sony 7 miljoen views op en nspireerde andere partijen waaronder Tango. Nu was er al enige tijd een Behind the scenes van deze commerci... [Read More]

Tracked on Jul 14, 2006 4:13:15 PM

» Sony Bravia blog - a missed chance from Licence to Roam
Via Adweek, I see that Sony have being listening to their consumers (at least one bit has...still not sure about their music/DRM section), seen the enthusiasm for the bouncing balls and are going to let the bloggers follow along the... [Read More]

Tracked on Jul 17, 2006 7:39:30 PM

Comments

Enough already with the Balls ad. It was okay...6 months ago. We are not talking legendary advertising here. This gets my vote for "Most Overrated Ad of the Past Year"

Posted by: Lionel Ritchie | Jul 14, 2006 2:26:09 PM

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