Pete Coors undone by Rocky Mountain taste AdPulp points us to this story: It appears that Pete Coors, CEO of Coors Brewing and the sometime face of the company’s advertising, was cited for a DUI in May after leaving a friend’s wedding in Colorado. His blood-alcohol content was reportedly 0.088 percent, slightly above the legal limit of 0.08 percent. The Denver Post finally got wind of the charge, prompting Coors to release this statement: “I made a mistake. I should have planned ahead for a ride. For years, I’ve advocated the responsible use of our company’s products. That’s still my message, and our company’s message, and it’s the right message. I am sorry that I didn’t follow it myself.” How ingenious of him to turn his apology into an advertisement. —Posted by Tim Nudd

July 14, 2006 | Permalink

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"This citation has hit me like a cool, refreshing blast of mountain air. I feel rejuvenated by the crisp, clear taste of my newly improved yet traditionally hand-crafted judgment. Yes sir, this is the silver bullet I needed to revive my parched, hard-working spirit. Ahhh..."

Posted by: CorruptedJournalist | Jul 14, 2006 11:28:24 AM

next time, he should just catch a ride on the silver bullet love train.

Posted by: HighJive | Jul 14, 2006 12:33:20 PM

“Hey, what could I do. Frank Perdue was already dead and I didn’t have Spector’s number handy.”

http://southernstudies.org/facingsouth/2005/04/pope-of-poultry.asp

Posted by: makethelogobigger | Jul 14, 2006 2:46:51 PM

Here's a link to the Denver Post story: Pete Coors apologizes in drunk driving case, By Felisa Cardona, Denver Post Staff Writer, 7/13/06

http://www.denverpost.com/search/ci_4046846

Posted by: AB | Jul 15, 2006 1:19:44 AM

Too bad he didn't win that Senate seat he tried for a couple of years ago.
He could have copped a plea that he was heading for a vote or a quorum call.

Posted by: Tom Messner | Jul 19, 2006 11:43:40 AM

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