Time to dust off that old cow costume
 It seems that the success of Chik-fil-A’s “Eat mor chikin” ads has prompted a fit of creative insanity within the company. The “Chikin” campaign, which revels in misspellings (cows, after all, aren’t expected to know any better), has now inspired something called Cow Appreciation Day. This Friday, Chik-fil-A customers who come dressed as cows will be rewarded with a free breakfast, lunch or dinner combo meal. More fast-food companies should do things like this. McDonald’s could give free meals to customers dressed as clowns, and larger prizes for homegrown publicity stunts, like a four-armed Grimace busting up a picket line. And Wendy’s could sponsor counseling services for any guy who comes in dressed as their prepubescent, apple-cheeked mascot.
—Posted by David Kiefaber
|
|
July 11, 2006 in Kiefaber | Permalink
|
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c51c053ef00d834a0614f53ef
Listed below are links to weblogs that reference Time to dust off that old cow costume :
Comments
Chipotle has done this for a long time. Every Halloween they give away free burritos to anyone dressed as a Chipotle burrito.
Kind of shocking for a company that's owned by McDonald's.
Posted by: KFad | Jul 11, 2006 1:39:15 PM
"5 out of 5 cows agree: Eat mor chikin!” -- Chik-fil-A rocks.
Posted by: Mo P | Jul 13, 2006 11:19:16 AM
Post a comment
The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.
You can follow this conversation by subscribing to the comment feed for this post.
