You can have too much Steve Forbes So, there I was, perusing Forbes.com last night, when in walked Steve Forbes—onto the Web page containing the story I was reading. Yeah, it was virtual Steve Forbes, interrupting my online experience, nattering on about some online show before I could silence his stunning blandness and get him to move off the page. You just know that in putting animated Steve on the site, the powers-that-be at Forbes.com became enamored with this ad’s intrusiveness, downplaying the fact that, in this case, intrusiveness equalled disruptiveness. True,there's something to be said for online advertising experimentation, which Forbes.com, for better or worse, has always embraced. But this promo was simply a Forbes too far. —Posted by Catharine P. Taylor

July 7, 2006 | Permalink

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Comments

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and true to Steve Forbes form, he doesn't blink ONCE during the ad.

Posted by: bw | Jul 7, 2006 11:56:38 AM

"and true to Steve Forbes form, he doesn't blink ONCE during the ad."

Man, I'm glad that creeps out someone else. That guy can't even smile without looking like a serial killer.

Posted by: Josef | Jul 7, 2006 12:25:12 PM

did he strip?

Posted by: copyranter | Jul 7, 2006 1:38:29 PM

Hit Steve Forbes with a mallet and win a *FREE* *iPOD* !!!!!

Posted by: Todd W. | Jul 7, 2006 3:27:51 PM

This is still much better than the old one, where Malcolm Forbes would fly a chateau-shaped hot air balloon across your screen for no reason but to block you from reading.

Posted by: Highlander | Jul 7, 2006 3:38:52 PM

Forbes has horrible skin. Horrific really.

Posted by: Jonah Hughes | Jul 8, 2006 10:06:29 PM

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