$2 for each additional horrifying topping These may be the first circus-sideshow posters in history that encourage you to eat the genetic freaks. They’re ads for a pizza place called Pizza Pie-er, which has so many toppings (33), sauces (10) and crusts (4) that you can mix them into all sorts of unnatural combinations. The Brimp (“Born in the sea! Raised on land!”) looks marginally more appetizing than the Hamaragus (“Dare to love him!”). The work is by Untitled, an agency in Waltham, Mass. The campaign reminds me a bit of the garbage-beasts in Goodby’s ads for the California Coastal Cleanup Day. Via Advertising for Peanuts. —Posted by Tim Nudd

August 15, 2006 | Permalink

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c51c053ef00d834e120ba69e2

Listed below are links to weblogs that reference $2 for each additional horrifying topping :

Comments

---

Ah, Pizza Pie-er. Brings to memory the good old days of Providence advertising. Leonard Monahan, Pagano Schenck & Kay, and the likes (of course Pagano was the best of the bunch:)). I used to eat at this place two or three times a week, and wash it down with a few beers at the Wickenden Pub.

Good times.

Posted by: Bob | Aug 15, 2006 10:30:12 AM

This idea was much better when goodby did it,... less than a year ago.

gross mutant creatures are good for shocking us and showing us we need to keep our beaches and oceans clean. not when we're hungry and want something delicious. It's a pretty big hack job on something that was good.

also, the art direction and type are awful.

no cigar.

Posted by: | Aug 15, 2006 12:12:55 PM

Brimp sounds like a dirty sexual move.

And these ads look like hot garbage.

Posted by: chris | Aug 15, 2006 12:14:23 PM

Actually... Hamaragus sounds like something you get from too much uprotectedsex with strangers behind dumpsters in pizza pie-er parking lots.

Posted by: Chris | Aug 15, 2006 12:15:47 PM

I think the art direction is nice.

So many haters. My mom always said "if you can't say anything nice..."

Posted by: Steglios | Aug 15, 2006 7:50:29 PM

not sure i see these as copies of the goodby stuff. let's face it, the idea of combining to words/objects in advertising is hardly original (witness the much maligned new snickers campaign). the big problem with these ads is the gross out factor, as others have stated. do i really want a 'brimp' pie? don't think so. for what it's worth, i don't mind the art direction, although it does take me quite a while to realize these ads are for a pizza place.

Posted by: t | Aug 16, 2006 10:25:08 AM

Post a comment

Name:

URL:

Remember personal info?

Comments:

The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.