Cash song ‘Hurt’ anchors child-abuse PSA Brentter points to this hard-hitting Australian PSA about child abuse, featuring Johnny Cash’s version of the Nine Inch Nails song “Hurt.” It’s still inconceivable that the “Hurt” video lost at the 2003 VMAs to Justin Timberlake’s “Cry Me a River.” —Posted by Tim Nudd

August 29, 2006 | Permalink

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Comments

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What a fabulous ad. Interesting that an Australian ad employs the Johnny Cash song, and in such a powerful way. American media would shy away from creating something so realistic about the epidemic of child sexual abuse.

Posted by: Rhea | Aug 29, 2006 10:44:18 AM

Great ad, weak copy. Doesn't seem to fit with the final concept and feel of the spot.

Posted by: CorruptedJournalist | Aug 29, 2006 12:14:00 PM

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