We can be heroes (outside a Bud Light ad)

Ordinary people who do extraordinary things. It happens in advertising, mostly in Bud Light’s “Real Men of Genius” stuff. But here’s a slightly less piss-takey version of the average joe as superhero theme. It’s a set of ads for Crime Stoppers in Australia. The copy reads, “Each day, ordinary citizens are fighting crime by calling Crime Stoppers. Last year alone, their actions resulted in close to 800 arrests. While their true identities shall remain unknown, the effect these unsung heroes are having on our community is plain for all to see. So if you know anything about a crime, please pick up the phone and call. Whoever you are.” The work is by Marketforce in Australia. See two more executions over at Houtlust.

—Posted by Tim Nudd

August 18, 2006 | Permalink