Looking back at the coffee achievers
For whatever reason, the news this morning that Folgers was going to start adding its wares to the gourmet coffee aisle got me thinking back … thinking back to a time when Americans actually had to be reminded to drink coffee. It was the 1980s, young adults weren’t drinking enough coffee, and so the National Coffee Association came up with this 30-second java-bration exhorting twentysomethings to “Join the Coffee Achievers.” Best part of the voiceover: “Because coffee is the calm moment that lets you think …” It also features a “Let’s Dance”-era David Bowie, Cicely Tyson and the ELO song “Hold on Tight (To Your Dreams)” as the soundtrack. —Posted by Catharine P. Taylor |
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August 22, 2006 | Permalink |
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Laugh if you must. It obviously worked. Now I'm going to go guzzle a craptastic cup of calm moment.
Posted by: CorruptedJournalist | Aug 23, 2006 4:05:42 PM
Thanks CJ. I honestly think this is one of the most unintentionally funny ads of all time.
Posted by: Catharine P. Taylor | Aug 23, 2006 4:59:14 PM
