‘Helmut Krone. The book.’ $85 well spent Design Observer’s Michael Beirut has written a short piece about Helmut Krone, the man, and Helmut Krone. The book. Beirut writes that Clive Challis’s examination of the legendary Doyle Dane Bernbach art director “leaves me with no doubt that something I once suspected is, in fact, true: Helmut Krone is God.” Writing in Adweek a year ago, Tom Messner had similar feelings about the book: “It is about what advertising could be if we were all geniuses. It completely destroys the theory that age cripples a creative force. Krone’s later stuff, spec stuff that has only found an outside viewer in this book, is as bright, engaging, persuasive, definitive, hypnotic, intelligent and ‘breakthrough’ as stuff he did when he first left Ridgewood, Queens, for the city.” Sounds worth having on the shelf. —Posted by Tim Nudd

August 24, 2006 | Permalink

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c51c053ef00d834b8436253ef

Listed below are links to weblogs that reference ‘Helmut Krone. The book.’ $85 well spent :

Comments

---

Beirut was right about the Helmut Krone book. All the work. Nice arguments about the difference between graphic design and art direction - and beautifully designed. just received my copy. $85 (phew) well spent.
Alain

Posted by: alain | Oct 1, 2006 5:14:37 PM

First off, I must say, great blog:)

I have a client that goes by the name Chuck who worked for Doyle Dane Bernbach in the mid 50's till mid 60's with George Lois and Helmut Krone. He just stopped by with The Book lent out by the local library. Fantastic!! He has been looking to purchase this book for some time, and can not find it anywhere! Could you be so kind to tell us where you purchased it?

Thank you for your help.

Posted by: Lou | Dec 3, 2008 11:55:51 AM

I had the honor to work for Helmut for one day as his assistant back in the 1970's. I knew then I was in the midst of greatness. Later on that year I came up with what I thought was the greatest Volkswagen full line ad ever. "Different Volks for Different Folks"
I ran and showed it to Krone for his approval and advice. He just said it was OK. OK? Its gotta be better than OK. I tried to out do the great Krone with that ad. But he had move on to a higher plane.
I bought THE BOOK 'cause he's someone you cant forget.

Posted by: Lee Cherry | Mar 16, 2009 11:05:08 PM

Post a comment

Name:

URL:

Remember personal info?

Comments:

The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.