VW puts the ego in ‘ego trip’
—Posted by Catharine P. Taylor |
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August 30, 2006 | Permalink |
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sweet. another parody.
Posted by: | Aug 30, 2006 12:58:21 PM
it's playing off the tv spot where dirvers of other vehicles are shown as begin very smug. when the couple driving the passat is shown, the super reads "lowest ego emissions"... or something to that effect.
Posted by: | Aug 30, 2006 1:17:16 PM
Yeah, it's in Rolling Stone, too. I'd say this one was a definite "miss" for CPB, I want the 30 seconds back I wasted flipping through it...
Posted by: Todd | Aug 30, 2006 1:18:22 PM
Yeah, enough with the "rip stuff out of magazines" schtick. It was clever the first twenty times.
Posted by: Donnie Deutsch | Aug 30, 2006 1:33:47 PM
Engaging? Yes. Different? Sure. Does it make me want to buy a Passat? Not really. And anyway, if CP+B is trying to create personalities for each of the VW cars, then this makes Passat either a wimp or a paradox (how can you brag about having no ego?)
Posted by: Michael | Aug 30, 2006 1:36:17 PM
I was too stupid to understand what I was supposed to be doing on the site. I don't get it. I found it frustrating.
Posted by: Smivey | Aug 30, 2006 2:16:06 PM
Unlike the mini pull outs, I don't think this campaign is really true to the product.
How does the Passat have less ego emissions than the Toyota's, Hondas, Fords and Chevy's of the world? Oh yeah, it doesn't.
Posted by: | Aug 30, 2006 2:19:24 PM
YOU ARE NOT A BLOGGER LADY!!!!
Posted by: punk* | Aug 30, 2006 2:33:06 PM
I, for one, like the insert. I just find it ironic that a bunch of overpaid advertising fat cats would have you believe that driving anything other than a Passat makes you a shamelessly egotistical exhibitionist.
What sort of cars do you suppose they drive? Something tells me they ain't Passats.
Gee, wonder what Crispin's Ego Emissions would be.
Posted by: Evil Larry Tate | Aug 30, 2006 3:14:50 PM
I saw this last night in Rolling Stone too, and all I kept thinking about is how divorced the target audience is from the media selections...which rate a 98 on the EE Index.
Posted by: Ed O'Meara | Aug 30, 2006 11:24:43 PM
Did that guy just say 'advertising fatcats'?
Posted by: Gee That Sucks | Aug 30, 2006 11:35:04 PM
I wonder how Mini Cooper feels about Crispin continuing their ad campaign for another brand? The new VW campaign looks and feels exactly like the old Mini Cooper campaign. It's all about quirky Mini books and non-traditional inserts. But then, isn't that most of Crispin's work? Also, isn't this whole VW parody campaign built off of a pun? I'm not too into that. I did like the Rabbit TV spot that Crispin did for VW - that was well done.
Posted by: Mini Who? | Aug 30, 2006 11:57:50 PM
Yes, Gee That Sucks, your eyes did not deceive you. I did, in fact, say "advertising fat cats." And your point would be. . . ?
Posted by: Evil Larry Tate | Aug 31, 2006 9:11:39 AM
In last week's New Yorker there was an interesting ad that treated mini coopers as prescription medicine.
It was only after I'd seen the ad a few times that I realized it was for the VW Bug instead.
Posted by: | Aug 31, 2006 9:45:48 AM
I liked the ego emissions commercial the first time I saw it a while back - it caught me off guard which was kind of nice, since most TV commercials don't seem to do that anymore. But then after that I thought it getting overdone, uninspiring and generally no longer clever.
I miss the days of the Jetta ads with cool new music & mystique that just made me want to be part of that clique. Circa star gazing ad from a couple years ago.
Wait...didn't those ads push the VW ego? [Though a cool, trendy, sushi-eating ego.] I'm confuzzed.
Posted by: Deanna | Aug 31, 2006 1:19:16 PM
What the hell's an advertising fatcat? And what the fuck year is this?
Posted by: Gee That Sucks | Aug 31, 2006 8:28:05 PM
An advertising fat cat is slang for well-paid, upper echelon types with cushy offices and titles longer than your arm. The term "fat cat" is a trifle dated, perhaps, but still understandable by even the minimally literate.
The year is 2006 AD.
Glad I could be of help.
Posted by: Evil Larry Tate | Sep 1, 2006 9:14:58 AM
Ugh, I spent so much time with this thing when it fell out of Rolling Stone, and it was so disappointing. Can't imagine the cash VW spent on this thing. And is the Passat all that low on the ego scale anyways?
Also, I had it on my desk and someone assumed I was considering getting a blinged-out grill, which was fairly embarrassing.
Posted by: Kate | Sep 5, 2006 7:27:49 PM
