Purell warns patients about dirty magazines

Stickers Nice idea here from JWT Toronto for hand sanitizer Purell. The agency created warning stickers for magazines in doctors’ offices. The issue dates, often well in the past, are visible through holes in the stickers, creating lines like, “Thumbed through by sick people since September 2005.” The stickers point to WashYourHands.tv, which links to the Pfizer brand’s site.

—Posted by Tim Nudd

August 4, 2006 | Permalink

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Yeah, and you think doctors are actually going to allow these stickers to be stuck on their magazines? C'mon.

Posted by: Smivey | Aug 4, 2006 9:51:43 AM

y'know, when i worked a retail bookstore we could have gone through a couple dozen rolls of these stickers a week. the only one you'd need to change was 'patients' to 'customers' and you're all set!

Posted by: affidavid | Aug 4, 2006 10:03:27 AM

Is this stuff actually running?

Posted by: | Aug 4, 2006 12:40:37 PM


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