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Smug little twit tried hard not to be smug Yes, you’re sick of this story. But if you’re not, the Los Angeles Times has a big article for you about Justin Long, aka the Mac from the “Get a Mac” ads. In it, he blames Apple for pushing him to be less “subtle” with his acting. “Commercials are hard because you don’t have a lot to work with, but you have a lot to work against,” he says. “You don’t want to look silly and polished but still, you know, you’re selling something. We were fighting with the company people who didn’t want it to be too subtle, and I didn’t want to come off too smug. People who haven’t done commercials don’t appreciate how hard it is.” Also of note: There are apparently 20 more of these ads in the can, ensuring that everyone will be sick of them eventually. Via TUAW. —Posted by Tim Nudd

August 14, 2006 | Permalink

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Comments

"People who haven’t done commercials don’t appreciate how hard it is." -
waaah waaaah waaaah. Life as an actor must be soooo tough.

Posted by: brent | Aug 14, 2006 4:07:41 PM

And this is the guy whose claim to fame is the cinematic masterpiece "Jeepers Creepers" and the genius that is "Dodgeball."

He truly sacrifices for his craft.

Posted by: Bob | Aug 15, 2006 10:33:30 AM

what ever happened to joe isuzu?

Posted by: dusty bottoms | Aug 15, 2006 12:14:38 PM

You have a little Justin Long doll in your office that you stick pins into Joe, don't you?

Posted by: Alex Cross | Aug 15, 2006 2:55:08 PM

Tim, not Joe.
(If you're going to razz someone, you really ought to get his name right)

Posted by: Alex Cross | Aug 15, 2006 2:56:43 PM

I'm a Mac. I'm a pretentious D-List actor that runs Garage Band.

Posted by: Anon | Aug 15, 2006 3:26:44 PM

how great. the mac guy's new movie is about a rich kid who makes up a fake college to go and party at for 4 years... if he was a pc he's be at harvard... oh mac...

Posted by: | Aug 15, 2006 3:53:14 PM

i'm getting the feeling, again, that the writers of this blog have some ill-will towards apple.

Posted by: anon | Aug 15, 2006 5:11:46 PM

3:53:14 PM

That's a tad bit pretentious and smug of you to say.

Posted by: Mosred | Nov 9, 2006 1:55:17 PM

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