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VW Rabbit cozies up to ‘Playboy’ bunnies We sort of predicted this a few days ago. Volkswagen has taken its “Rabbit is back” campaign to Playboy magazine, placing this ad on the back cover of the September issue. (Click image to see a bigger version.) It shows the same three women who are looking out the window on the front cover—Bridget Marquardt, Kendra Wilkinson (“K-Dub”) and Holly Madison, the “buxom threesome” (Hefner’s words) stars of The Girls Next Door, the Sunday-night Playboy show on E!, which we’ve never seen. Holly is apparently the one in the middle, sporting the red Rabbit tattoo, which doesn’t look airbrushed in the least. —Posted by Tim Nudd

August 2, 2006 in Threesomes | Permalink

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Comments

I love that show! Seriously. It's just nice and happy. The biggest conflict thus far I think was when Holly made hamburgers and Hef didn't like his that much.

Posted by: Zulkey | Aug 2, 2006 11:15:25 AM

i dont get it. what's on the cover? why do we see the backs of them here?

Posted by: | Aug 2, 2006 1:30:00 PM

You can see the front cover toward the bottom of this page:

http://www.playboy.com/arts-entertainment/features/girlsnextdoor/index.html

The ad is on the back cover, and imagines the front cover from a reverse angle.

Posted by: Tim Nudd | Aug 2, 2006 1:32:55 PM

eh. not a very strong concept. rabbit/rabbit. ha, funny. was better when they used playboy for mini, either time.

Posted by: | Aug 2, 2006 1:52:08 PM

What's the most obvious bunny that we can latch onto?

Playboy.

I know, I sound bitter. I'm not. This logo placement just seems a bit lazy and expected.

Posted by: huh | Aug 3, 2006 12:16:00 PM

Ho Hum. Jeff Steinhour must be a Leon Russell fan, since the "Rabbit's Back" idea is a direct rip-off -- both the visual and the tag line -- of Russell's Hank Williams tribute album "Hank's Back."

The Playboy ad is a brillinat media play, but yet another example of CP+B using someone else's idea and taking credit for it.

Posted by: Putney Swope | Aug 3, 2006 12:46:13 PM

I gotta tell ya, I like the ad. And I worked on the brand for the last ten years. Too obvious? I don't know. A lot of good work seems obvious at first. And then you say to yourself, if it's so obvious, why haven't I seen it before?

Posted by: Dave Weist | Aug 3, 2006 1:47:26 PM

Way to go, adfreak.

Why is this blog following Creativity magaine in becoming nothting more than another wing of CPB's PR machine?

STOP BEING LAZY. Grow a sack and judge for yourself what good work is.

Posted by: dean | Aug 8, 2006 6:59:11 PM

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