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Will Dr. Scholl’s put a sock in it? Are you gellin’? Like Magellan? Or a felon? If so, I strongly encourage you to get stuffed. Not only is the new Dr. Scholl’s wedding spot (sorry, no link) more obnoxious than the previous “gellin’” ads (which is saying a lot—in the words of Copyranter, this campaign has been smellin’ for quite a while), but those wafer-thin inserts did nothing for my feet when I worked in a book bindery. The least they could do is develop a product that works before developing an inescapable jackassy catchphrase. Am I bitter? Hell, yes. But before you tell me how much I’m overreacting, be thankful I’m not circulating a petition. —Posted by David Kiefaber

August 30, 2006 in Kiefaber | Permalink

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Comments

Euro ny has to be one of the biggest hack shops ever--scholls, the jaguar ads and that stuff they did with jj sedelmaier all suck. Jeff Kling better be enjoying all that money he's taking from the french cause in the meantime he's destroying whatever reputation he had.

Posted by: pete best | Aug 30, 2006 7:21:09 PM

Seriously, Kling shouldn't have sold out so soon.

He had such a promising future.

Posted by: Jack | Aug 31, 2006 11:21:26 AM

Come on, it's the Kaplan Thaler school of advertising at its best.

YOU may not like it because you're a hip 20something blog writer in NYC.

But the middle aged blue state ladies these ads are aimed at think they're the funnies thing they've seen since that Afflack duck... or the lady washing her hair on the bus. What a hoot!!

And we all do remember the Dr. Scholls ads.

Posted by: | Aug 31, 2006 12:11:08 PM

Touche.

Or should I say "douche," because they'll probably be working on that next.

Posted by: Jack | Aug 31, 2006 2:57:04 PM

You can reach anybody with good advertising. Or, you can take the easy way out and create annoying shit that may work in the short haul but in the long haul makes the entire industry look like a bunch of manipulative assholes.

Posted by: pete best | Aug 31, 2006 4:13:00 PM

pete's right. the creatives involved are sellin' [out] like magellan.

Posted by: HighJive | Aug 31, 2006 7:07:43 PM

Pete & HighJive, you *so* don't get it.

What's annoying and manipulative to you is charming and funny and brilliant to some old lady in Omaha who's going to buy Dr. Scholl's gels.

People in advertising don't like bad puns. But plenty of people outside of the industry do.

Would I be mortified if I- or anyone I knew- did those ads? You bet. But don't pretend that the Dr. Scholl's target doesn't find the latest Burger King work annoying, manipulative and just plain creepy. Nor do they get the Sharapova "I Feel Pretty Ad"

Unlike the Brits, we have no national gestalt.

Posted by: | Sep 4, 2006 8:41:03 PM

I am SO glad to see that someone else objects to these pretentious cliquish ads, whther it is the wedding one or any of their other ones. Just because the poor guy says he's "gelling" he is immediatly branded as not being good enough to be "one of us". I would LOVE to find out an address for Dr. Scholls to let the company know with people like that using their products, I would have no desire whatsoever to buy them.

Posted by: Hank Williams | Dec 14, 2006 1:59:27 PM

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