Would you insure these idiotic half-wits? It’s no secret that men can be pretty stupid. In fact, that message has been a staple of television and radio for about 50 years, if not longer. But now, it’s been determined that male stupidity should no longer be insured. Or so 1st for Women’s advertising would have you think. Check out another print ad here, as well as this TV spot. The South African insurance company, which offers coverage only to women, is under the impression that women are a safer bet, insurance-wise, because they don’t put one another in senseless danger. And they’re mostly right. All the same, I hope no one at 1st for Women ever sees this. Via Marketing Post and Ads of the World. —Posted by David Kiefaber

August 28, 2006 in Kiefaber | Permalink

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» Women-Only Insurance: A New Niche? from InsureMe Agent Blog
Looks like one South African insurer is taking niche sales to new heights. Enter 1st For Women, an insurance brokerage for women only. AdFreak has the story, along with some of 1st For Women's print ads (click the photo... [Read More]

Tracked on Aug 29, 2006 4:34:43 PM

» Women-Only Insurance: A New Niche? from InsureMe Agent Blog
Looks like one South African insurer is taking the word "niche" to new heights. Enter 1st For Women, an insurance brokerage for women only. AdFreak has the story, along with some of 1st For Women's print ads (click the... [Read More]

Tracked on Aug 29, 2006 4:38:41 PM

» Women Are A Better Risk from Colorado Health Insurance Insider
I think that guy in the pink shirt knows the guy on the bike isnt gonna make it!! ... [Read More]

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