You've been in advertising too long if ...

Mikey_21) You're more Mikey than Michael.
2) You storyboard your niece's bat mitzvah.
3) Your summer rereading list includes Jerry Della Femina's From Those Wonderful Folks Who Gave You Pearl Harbor.
4) Your iPod is loaded with commercial jingles.
5) You dream about the dancing Old Gold cigarette packs.
6) Your idea of the Holy Trinity is David Ogilvy, Bill Bernbach and Rosser Reeves.
7) Your Captain Midnight decoder ring's “secret messages”  more often than not were blatant ads like “Drink Ovaltine!”
8) You've changed a typewriter ribbon at the office.
9) You “wonder where the yellow went when you brush your teeth with Pepsodent.”
10) You live life in 30-second takes.

Posted by Mike Yuhas

August 10, 2006 | Permalink

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And you're a designer who can't spell.

Posted by: | Aug 10, 2006 10:48:11 AM

Other than #4, is this a list from the '80s?

Posted by: dood | Aug 10, 2006 11:11:41 AM

Maybe that shows how you know you've been in advertising too long - you remember lists from the 80s?

As for living in 30 second takes, that's so old now. Does anyone watch TV anymore?

And, what's a bat mitzvah?

Proofreader anyone?

Posted by: | Aug 10, 2006 12:14:14 PM

a bat mitzvah is a bar mitzvah for girls.

Posted by: del_ruby | Aug 10, 2006 1:29:24 PM

The Dancing old gold packs were on a WLIW Ted Mack Amateur Hour historical show. Not funny. How come everything is not funny anymore? Except David Chapelle and The Daily Show?

Posted by: wolfie | Aug 10, 2006 4:27:01 PM

The decoder ring that Ovaltine was famous for was famous for being on radio with Little Orphan Annie, not Captain Midnight. As the story goes, Ovaltine did very well selling jars of its pre-moon-landing flavored crystals by asking kids to send in the liner for the code ring.
After exhausting that sales ploy, sales froze for awhile so the show's writers did the only thing they could: the villain got the secret code ring.
So...naturally...the kids had to go out and buy more Ovaltine to get the new improved decoder ring.
Interesting for those who think product placement was invented in the 21st Century.

Posted by: Tom Messner | Aug 11, 2006 8:07:47 AM

Tom, why do you feel the need to teach us?

Posted by: ed | Aug 11, 2006 9:20:40 AM

A secret decoder ring was also available from the Captain Midnight TV show (CBS, 1954-56). Kids mailed in the paper liner from inside the cap of an Ovaltine jar, along with 25 cents, and were soon deciphering messages like "Do your homework!"

Posted by: Mike Yuhas | Aug 11, 2006 10:36:00 AM

Whew....0/10. I've got a good long while left in the industry.

Posted by: CorruptedJournalist | Aug 11, 2006 10:45:56 AM

Sorry, ed...thought my tone was information from the depths of ancient history which was obviously interesting enough to Mike Yuhas who in his current lesson points out that Captain Midnight was even more larcenous than I thought, stealing ideas from The Little Orphan Radio show. I thought he was sponsored by Peter Pan Peanut Butter. Thanks, Mike, for your illumination. By the way, if anyone wants to try Ovaltine, I have 465 Jars left, all of which are suspect since the liners have been removed.

Posted by: Tom Messner | Aug 11, 2006 12:59:01 PM

hey, all this talk about product placement, teaser campaigns, all this new age advertisintg. many years ago there was this spot.
a woman comes running into a big stadium with a sledge hammer and tosses it against a big screen where there is a man speaking to a this group. I think it had something to do with 1984. and they never mentioned the product. anyone remember that one?

Posted by: mccabe | Aug 16, 2006 1:32:01 PM

yeah...i rrrrremember...
i went out an bbbought a sledge hammer....
a standard brand sledge hammer....

Posted by: BILLY BUDD | Aug 20, 2006 5:15:47 PM


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